Creative Criminals

Today we present you the LIA Awards winners of 2010 in the category Integrated Campaigns.Watch all the winners after the break.



The following campaign was made for one of the smaller banks in Belgium, ING and got awarded Silver LIA. It is hard to convince youngster to open a new bank account. So a rich lady was created that passed away. She gave €10 to each teenager that opened a bank account over at ING.