Creative Criminals

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. A simple, cost-efficient, interactive and very refreshing idea.

This is a cool idea, made by a student in the Forsbergs School of Design and Advertising, Sweden. It shows a way of promoting the well known Google Translate, by letting it translate different song. In the video they show examples of Psy-Gangnam style in English and Carly Rae Jespen in German.
Do this Google!

For 13th Street Universal, Jung Von Matt developed the first movie in the outernet. In a mobile based, interactive mix between movie and real life, game viewers can experience their very own thriller and find out that 13th Street Universal is the best adress for thriller and crime in the most spectacular way. They become a sort of detective in real life and with their iPhone they can track down everything, interview people, take pictures for evidence and son on..
Best piece of interactive advertising we’ve seen in a while!

This time it’s not a campaign done by a famous advertising agency, the Junior Academy of Art Direction in Amsterdam made this one. They created the ‘Google Claims The Streets campaign’ to promote Google Street View.
The mission was to make people aware how google street view works. Google Street View is an application created by Google that allows users to take a 3D virtual tour throughout major cities all over the world.
The students took this app into the real world and had stencils sprayed in various locations. Especially the bus shelters are a brilliant idea: people could experience just how the Google Street View works, but now in real life!

Click on the image to see an enlarged version…



Company: Google
Country: The Netherlands