Creative Criminals

Heineken launched a new commercial featuring a small village in the South of France. The commercial starts with a guy kicking a rugby ball into the village. The ball gets lost and creates chaos..

Jameson Select Reserve Whiskey is a traditionally crafted drink aged in charred black barrels for a smokey flavour. To give people an idea what it’s like to taste whiskey straight from the barrel, the brand created wooden glasses, which were made from Irish oak.

This subtle print ad does a great job to tackle a sensitive subject. This guy’s sweater looks like a strait jacket implying he is suffering from a mental illness.

The ISPCC or the Irish Society for the prevention of Cruelty to Children made this intense and powerful spot. The acting performance by this child is superb, he is telling us why he wants to grow up. Don’t tell us this doesn’t take your breath away and makes you want to donate right away.

In Ireland there has been a lot of controversy against the latest campaign of Hunky Dorys, a potato chips manufacterer. The campaigns features some beautiful models playing rugby with suggestive headlines such as “Are you staring at my crisps?”. Moreover they launched an interactive website where you could take a peek in the locker room.. Clearly an attempt to cath the attention of the young male target market.

What’s wrong with that, most of us would say. Well, the Irish rugby officials do not want their sport to be associated with such ‘filth’.
They should be glad, it is free advertising for their sport!

This print ad was published exactly one year ago. The headline says: “For one day only”. No further explanation is needed I guess?

Merry Christmas to all of you. On this day we want to share this wonderful Guinness Christmas advert with scenes throughout Ireland. The music was produced specially for the commercial by composer Kevin Sargent.

“Even at the home of the black stuff, they dream of a white one.”

Irish consumers can now share the secret of Carlsbergs brewing success in their new TV advertisement entitled “The Secret”. Carlsberg perfected the secret to brewing consistently quality lager in 1883 and then shared it with other breweries because Carlsberg knew that their original could not be beaten.

This commercial was developed specifically for the Irish market. What will Guinness say?