Creative Criminals

Winter was coming to an end, and the ice on the canals in Amsterdam was melting. So with that came an opportunity to remind people about climate change.The environmentally-friendly QR codes were place on Amsterdam’s canals and contained a link to WWF site which has info on the melting ice caps.

Passers-by will need special glasses to fully appreciate this first 3D billboard in the UK made for Wonderbra. The new ad promotes Wonderbra’s Full Effect bra and reminds us of Wonderbra’s 1990s campaign “Hello Boys” featuring supermodel Eva Herzigova. This time Brazilian model Sabraine Banado was the lucky one.

Watch the video after the jump.