Creative Criminals

Drugs Set Your Timeline is the first campaign to use Facebook’s new timeline as a medium. Launched by the Israel Anti-Drug Authority, the campaign communicates the hazards of drug abuse in an innovative way. We already mentioned the campaign in a previous post but now you can watch the complete campaign.

Facebook introduced Timeline months before and started to roll out worldwide lately. A really creative work was made by McCann Digital Israel for Israel Anti-Drug Authority. They created a page for a fictional addict, Adam Barak. We see his life and his lost chances because of his addiction side by side. Thank you Lander for the tip.