Creative Criminals

Cool campaign from GITAM BBDO. When Opel asked them to launch a campaign for the new Opel Corsa, which is specially designed for youngsters, they proposed to change the name ‘Corsa’ in something else. And what owner wouldn’t want to have their own name on their car..

In Israel there are thousand of elderly people who don’t have anything to eat. And there are thousands of youngsters who don’t really care, but who love vintage clothes. So McCann, Tel Aviv found a way to combines these 2: ‘Donate with style’ where old clothers were transformed into stylish vintage clothers for the youngsters..

To promote their new collection, Swatch’s agency came up with ‘Stop the Time’, a branded Facebook game where fans chose their favorite Swatch Chrono Plastic watch and kept their mouse button pushed on it. The longer they held onto the watch with their mouse, the greater their chance of winning it at the end of that week.
Some diehards lasted up to 24 hours!

Saatchi & Saatchi Tel Aviv made this cool video to illustrate what integrated advertising really is. It tells us the old approach of advertisers, and how it can be done differently. We do wonder if they didn’t put too much effort in it?

“If I Die First” is a website where people can leave a message behind to their loved ones, in case if they die. You have to add trustees, people on your Facebook account you trust, which will notify the website if you would die. To promote this, the organisation said that the first one to die, his or her message would be posted on Mashable, one of the most visited websites worldwide. The idea belongs to Willook, a start-up company that specializes in time-capsule services and products.
Purpose? World fame.

This is an odd commercial for Hashahar Haole, an Israeli chocolate brand. John Cleese, the british comedian, plays a Western general who, at the behest of Israel, accidentally orders a military strike on a foe, presumably Iran. Some think of it as propaganda, some think it is funny.
What do you think?

London 2012 just ended and it’s never to early to start preparing to the 2032 Olympics.
Huggies Israel, with the aid of sports commentator Zoheir Bahalool helps parents see their kids as superstar athletes. When baby videos were uploaded onto the Huggies website, Bahalool himself provided a running commentary on each burp, roll and tumble.

Drugs Set Your Timeline is the first campaign to use Facebook’s new timeline as a medium. Launched by the Israel Anti-Drug Authority, the campaign communicates the hazards of drug abuse in an innovative way. We already mentioned the campaign in a previous post but now you can watch the complete campaign.

Last week was the international Alzheimer week wordwide. To make people aware of Alzheizmer, the most common cause of dementia, the Israeli Alzheimer Association and ACW Grey, launched this project. The target were people that went to the movie theater. When they sat down and the movie began, they saw a whole other title as they were supposed to see..

Facebook introduced Timeline months before and started to roll out worldwide lately. A really creative work was made by McCann Digital Israel for Israel Anti-Drug Authority. They created a page for a fictional addict, Adam Barak. We see his life and his lost chances because of his addiction side by side. Thank you Lander for the tip.