Creative Criminals

Dove believes that there is “true beauty” in every woman, in a variety of forms, shapes, and ages. And according to them this type of beauty has no single queen! Therefore, in light of the annual Beauty Queen pageant held on International Women’s Day, Dove created a counter-move, entitled “Beauty Does not Have Just One Queen.” where all women could shine on an outdoor billboard..

For the launch of the Heinz new Hot & Spicy Ketchup, Young and Rubicam Tel Aviv, created this live fire billboard. Especially at night the effect came alive and showed the spicy-ness of their new product..
Hot hot!

Israeliens advertising agencies are a lot of (wo)men short, to keep up with business. Gitam BBDO, hosted the portfolio night, where senior creative directors from all over Israel its agencies, could meet up with copywriting and art-directing students to talk about business and jobs. The creative directors took their ‘New-Blood-Campaign literally by motivating the students to first donate blood to meet them.
To promote the whole action, the creative directors, made this ‘bloody’ short movie to motivate students.. The campaign ended both for the bloodbanks as for the agencies in a huge success..

Here’s a new print campaign for McDonald’s in Israel. They’ve changed their menus and made them lighter in calories and fat. They then made this simple print campaign with the ‘M’ of medium shown as the ‘M’ of McDonald’s saying, ‘It’s not what you had in mind’

Can’t help to find these print ads extremely amusing. They represent some of the biggest clichés of couples that are way too long together and lost the flame in their relationship. Sometimes couples need something to save their relationship from this. Tzabar Travel Agency has the perfect solution for it: romantic vacations for couples. Their slogan says: ‘Take your relationship a step backwards’.

In Tel Aviv (Israel), Young and Rubicam have developped an impressive non-profit campaign against people driving when drunk. The idea was to make a huge bottle, built out of broken car frames. On the bottle it says “Don’t drink and Drive”. The campaign starts today and will run for 3 months. The giant bottle has been placed on one of the busiest roads where over 1 million people will pass by.

The details:
- 80 cars frames in the bottle
- 15 tons worth of metal
- 20 meters tall giant bottle

What’s the most valuable object in a house?
Would it be a painting, the vault, the swimming pool or the parking? Ok, there is a lot that matters, yet many forget something extremely important.. Check out where this house has aimed its cameras to..

Following print ad for Kitchen Aid is really similar to the Wusthof onion calender we posted some time ago. In this case the concept is applied a little bit different, but the idea in general is the same. Eventually it delivers the message in a good way.

“Every years hundred of babies are abandoned in Israel. You can help!”
This is again a brilliant campaign from BBR Saatchi & Saatchi in Tel Aviv. It’s for Hibuk Rishon’s (First Hug), a non-profit organization fighting against the abandoning of babies. Many people are not familiar with this issue, let alone with the association.
To raise awareness of this uncommon problem and to enlarge the number of volunteers, they’ve put images of babies on peoples’ doormats. As people were leaving their houses they saw a baby laying in front of their doorstep. The campaign had a lot of positive reactions and the number of volunteers rose.

These print advertisements made for radio station RAM FM is made out of only travel stamps. In the ads you will recognize Bob Marley, Elton John, The Beatles and Kylie Minogue. Catchy tagline that goes along is: Music has no boundaries.