Yellow Pages Israel launched one thousand billboards, they were all differently customised to demonstrate the huge range of available search categories. The Customized Billboard campaign was developed at Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv.
If you want to see a video about the campaign you should definitely visit this blog.
David sent us some great advertisements and we picked out this one.
Life can be simple for men. Drink beer go to the toilet and drink beer again. With women this can be a slidely different story, they make more choices according to the beer Goldstar. The advertisements were published in men’s toilets.