Posted by Sander Janssen on September 2, 2010 2 comments
The Italian city of Nettuno encourages people to drink responsibly with this print campaign. It shows an John Travolta/Elvis imitator who has been in a car crash, together with the copy “Staying Alive. Drink or drive. Stay sober and you’ll stay alive”.
They probably got their inspiration from this campaign released in 2008, but we can all agree the ‘Saturday night fever-effect’ is much cooler.
Posted by Rindert Dalstra on July 30, 2010 1 comment
Mini created this billboard to promote their new Countryman in Milan, Italy. The rather humorous thing about this is that they created a fake billboard on the other side with surfboard in order to make the ad work. We have never heard of Malamalama. Thank you Selectism for the picture!
In Palermo, a clothing company put up large billboards of Hitler, showing the Nazi leader, dressed in a pink uniform with a heart armband, telling young people to change style. The billboards said: “Change style. Don’t follow your leader.”.
Logically, there has been a lot of controverse around this campaign. Yet the company defends itself by claiming that the posters ridicule Hitler and encourage young people to make their own choices.
This spot is made as a self-promo for the Italian advertising agency H-57 Creative Station. The spot only takes 60 seconds, but after the endless credits you can watch some ‘bloopers’ as well. The entire concept is just simple and fresh.
Maybe you’d seen the following commercial for Heineken. It was made specially for Valentine’s Day for the women. How to surprise your friend. Well, by a lip-gloss that taste like… Heineken!
The campaign won Bronze on the 2010 edition of Cannes Lions.
La Republica is an Italian newspaper, with this campaign they are promoting DVD’s you can get with your newspaper. On this DVD’s are old silent films but the music on them is reinterpreted by modern musicians. For this print they have used the famous silhouette of Charlie Chaplin, his hat and moustache are known all over the world.
Company: La Republica Agency: Y&R, Rome Country: Italy
Normally only Rindert is posting ads for Heineken, but with this one I couldn’t leave it. Everybody knows you shouldn’t drink and drive, but people still do it a lot. Brands of alcohol are making more and more campaigns against it, and most of the times these campaigns are really good. This print is an older one, but still worth sharing with you, it delivers the message really clear.
Betclic Poker is an Italian poker website. With this advert they have ended the dull commercials for other online gambling rooms. Especially for people who play poker this spot is extremely funny, the best part is when the 3d little person enters the fighting ring. For the ones who don’t know the rules of poker: three of a kind always beats a pair, even if it’s a pair of kings.
After the jump you can see the print version of this campaign.
Another ad for Greenpeace, and it’s really good. We’re not talking about good production or camera angles, but the message is just genius. We are not going to tell you what this message says, that would ruin the commercial. You just have to see for yourself.
Italy
