Creative Criminals

This billboard was made for Orphea4D Protection, a powerful insecticide spray for exteriors. Because the warm season is coming where bugs and insects are starting to annoy everybody they wanted to show that they are the perfect solution. And they’ve couldn’t prove it better than with this billboard.

Sweet revenge from Gionis, a sauces brand. Their print campaign shows a brown sauce-, a ketchup- and a saled cream- bottle spanking peoples’ bottoms. The tagline says “Don’t spank our bottles again”.

You will definitely stare at this commercial from the beginning until the end. The shots, the music and the narrator fit together beautifully. Especially the music gives this Lord of The Rings feel to it.

Benetton breaks with the past near 50 years with a campaign which for the first time links advertising of its fashion collection with the social values for which the brand has become so famous, introducing well known individuals with a social agenda as “brand ambassadors” to model a collection with the strongest focus yet on colour.



The campaign talks about colour through the original stories of a cosmopolitan team of “faces”, who have given us their personal interpretation of colour, in a chromatic reflection of the talent and personality that have placed them in the limelight around the world. Nine different personalities with a story to tell, united by a cosmopolitan spirit and social commitment, in line with the fundamental values of Benetton Group.

A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples. Famous chef Simone Rugiati is on a mission asking people to eat together delivering “doses” of happiness through a magic food cloche.

During the Salone Internazionale del Mobile in Milan, Ikea found a nice way to promote their bathrooms. They set up a chemical toilet in but inside there was hidden space, a 20 m2 bathroom completely furnished by IKEA. People that dare to enter were pleasantly surprised and didn’t want to leave afterwards..

It’s a challenge for supermarkets to attract customers during the current economic crisis. Especially in a heavy struck country like Italy this is a difficult assignment. Saatchi & Saatchi Milan came up with this brilliant stunt. The first supermarket of Italy was opened in 1961 in Rome. For one single day a supermarket in Rome changed all the prices of their products to the original prices from 1961. We do wonder what they did to the price of an iTunes gift-card?

This is a print ad for a training course organized by Heineken. In the course, pub owners can learn tapping techniques useful to serve their beer perfectly. A smart approach to make the beer glass look like a book with the slogan “a beer has a lot to teach”.

These three print advertisement were made for Ikea, promoting their sales up to 40%. Tagline that goes along: “Sales up to 40%. You can get more.”

190 years ago, Nicolas Rieussec recorded time to an accuracy of a fifth of a second for the first time. Since that day the chronograph was born. To celebrate this unique invention, Montblanc is announcing “The Beauty of a Second” short-film contest, presented by the famous German film director Wim Wenders. The challenge is to “seize the moment” in a video that lasts only one second. This gives you the chance to win a Montblanc Nicolas Rieussec Chronograph.