Posted by Sander Janssen on February 19, 2010 No comments yet
This nice ambient has been done for Urban Island, does anyone know what Urban Island is exactly? The general idea is really nice, they attached a float to the antenna of a car so it looked like a fishing rod. Using cars as a medium for delivering a message is not new off course, advertisers are doing it more and more. But remember there are a lot of people who don’t want others to touch their car!
Posted by Sander Janssen on January 11, 2010 No comments yet
We at CreativeCriminals love low (or limited) budget campaigns, and this is another nice example. It proves yet again you don’t need a huge budget to make a good campaign. Top Digital is a company that does audio productions.
Some people claim this idea has been stolen from this print campaign: image 1 & 2.
Posted by Sander Janssen on December 22, 2009 No comments yet
Cesviamo.org is an Italian social network. It’s created by Cesvi, a non-profit organization. The concept of the social network is really simple: you can make a bet envolving all your friends in order to raise money for social issues.
To make students more conscious about AIDS, they’ve launched a “Condom Mob”. The purpose was to gather 100 students in a huge condom. Eventually they got 223 persons in this condom.
After the jump you can see a video of this project. Too bad the video is in Italian, but you get the point I assume.
I’m wondering if Carlsberg is the first beer brand that had this idea?
This is a campaign of 2006 and it shows two caps shaped as an oyster. The pearl in the middle is ofcourse a drop of their “best beer in the world”
So simple, yet so sublime..
Posted by Sander Janssen on November 23, 2009 No comments yet
National Geographic Channel launched their first-ever global campaign “Live Curious”.
In 2007 national geographic Channels International and National Geographic Channel U.S. made a joint venture. Since that day they have been collaborating in developing a consistent, cohesive message for worldwide use. Result is the “Live Curious” campaign. It will be rolled out between November 2009, and March 2010 in 166 countries and 34 languages.
Rafael Sandor, Executive Vice President of Creative & Marketing for National Geographic says: “Live curious” is about exploration, pioneering and questioning, which captures National Geographic’s shared spirit. No matter what country you live in or language you speak, this message to “Live Curious” hits close to home.
The ‘Anthem’ spot was filmed in 40 locations around Cape Town (South Africa) and Inhambane (Mozambique), it took them over two months. More than 30 people appear in this ad, with 25 different voice overs reflecting voices from all around the world.
After the jump you can read the text of this spot, you can also see two other 20second spots
Posted by Rindert Dalstra on November 21, 2009 No comments yet
This baggage collection belt in the air port is turned a into a giant roulette wheel at Venice Marco Polo Airport. The slogan ironically says “Keep playing“. People spend about 10 to 15 minutes waiting at the belt for their luggage. Meanwhile they can guess on which number their piece of luggage will land.
According to the Venetian Casino, the visits increased by 60% since the eye catching ad appeared at the airport.
Company: Casino di Venezia Agency: Adcom Country: Italy
Italy
