Reebok Chili co-operated with JCDecaux to create this great idea. Fixing fake halter weights to the handlebars of the subway make it look like people are lifting weights. The casemovie is very cool as well.
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station, London to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, ran on large format e-motion screens and encouraged passers by to get involved in the advert by controlling the scene using their mobile phone.
Chili
United Kingdom