USA“In water, humans drown just as fish suffocate on land. It’s slow and painful and frightening. … Put yourself in their place. Try to relate.” This is how the new commercial from Peta starts featuring Joaquin Phoenix..
SingaporePETA, People for the Ethical Treatment of Animals, ran an interactive poster campaign in Singapore using advertisements fashion leather boots, bags and belts to draw attention to the all-too-common ugly side of the fashion industry. Viewers were invited to download the Stickybits application, scan a barcode with their smartphone, and “discover a new dimension of shopping”. When the barcode was scanned viewers were shown videos by Pamela Anderson and Joaquin Phoenix revealing the true cost of the item they were about to buy, and an invitation to explore cruelty-free shopping alternatives. Watch the videos after the break.
