Creative Criminals

For the CP3.VI launch, Jordan created a live “frozen” moment using a chain of Chris Paul doubles in Venice Beach, CA.

Somewhere, someone is working on their game. This is how the new commercial of Jordan, the shoe brand starts. Watch this global rivalry unfold for two players determined to rise above the competition.

The new commercial for Jordan, Nike’s brand for basketball apparel, is very inspiring. No matter where you play, on which level or even how old you are, matters in this sport. The only thing that really matters is that you ‘love the game’.

Here is something you don’t see often. 3D projection on buildings is boosting the last few months, but it is a manner of time before brands will rush into this project, water projection. Projecting video images on spraying water, in this case for the launch of the new Jordan Melo M8.