Migros is a Swiss chain of supermarkets, in this spot they communicate their care for nature. Their message is: Respect nature and someday nature will return the favour.

Company: Migros
Agency: Jung von Matt, Zurich, Switzerland
Country: Switzerland

As an advertisers, be interactive. It sounds cliché , but that is what most consumers want: to communicate and have the feeling that they are important. 13th Street, the channel for thrillers, horror and crime created a horror movie where the protagonist could communicate with a person sitting in the cinema…
So next time you go to the cinema, don’t turn off your cell phone, because you might have a role in the movie..



Company: 13th street
Agency: Jung von Matt/Spree, Berlin
Country: Germany

At the 2009 Frankfurt Auto Show Mercedes-Benz released the new SLS AMG model. It’s their new supercar with 571 horsepower and a top speed of 300 km/h (180mph). But the real special thing about this car are the Gullwing doors. These doors make the car a real icon. To communicate this special release they created a unique billboard. Just a simple poster placed under a glass cover, but the glass doors are left open in the same style as the Gullwing doors.



Company: Mercedes-Benz
Agency: Jung von Matt/Alster, Hamburg
Country: Germany

Everybody always thought that the rain capital of Europe was situated in the UK. But they’re wrong. 7 of the 10 most rainy cities are situated in the UK, but n° 1 on that list is Halle a city in Germany, positioned 175km South-West from Berlin. It rains 266 days a year and it drives the inhabitants nuts.. The residents are sick and tired of the constant rain fall and would also want to enjoy the sun to get a tan, playing watergames, drive convertible or just relax.

Impossible you would think, but think again!
Sixt, the car rental company found a solution which can make the inhabitants’ life more pleasant. They enlisted the help of a former fighter pilot Sandro Wolf who uses a special technique to “blow the clouds away”. In the documentary “Sun in Halle” you can see how Sandro saves the inhabitants of constant flooding and despair. From now on, they’re finally able to go out and have some fun, and go roadtripping with a convertible.
A convertible from Sixt, of course…



Company: Sixt
Agency: Jung von Matt, Hamburg
Country: Germany

German Insurance company KarstadtQuelle uses bowling lanes to advertise their dental coverage. The bowling pins present teeth. So when you bowl a strike it looks like you just have knocked out all teeth.



Company: KarstadtQuelle
Agency: Jung von Matt, Hamburg
Country: Germany

The G-Class or G-Wagen, is a SUV made by Mercedes-Benz. It was made in the 70’s for military purpose for the German army, but in the end the cheaper Volkswagen Iltis was chosen to ’serve’ the army.

After a design change to a cross-country vehicle production of the G-Class began in 1979. Since then the G-class is for some people a ‘must-have’ product. Mercedes didn’t made drastic changes to the G-Class and it almost looked the same as thirty years ago.
To celebrate its birthday, Mercedes & Jung von Matt made this impressive ad whith a lot of fireworks.



Company: Mercedes-benz
Agency: Jung von Matt
Country: Germany

Tabasco is a hot, spicy flavored sauce. I always thought it was a ancient sauce that originated somewhere in Mexico. But it seems that is was invented by Edmund Mclhenny in 1868 in Louisiana, USA.

This great print ad shows that Tabasco is really hot because it turns the corn immediately into popcorn.



Company: Tabasco
Agency: Jung von Matt
Country: Germany

Mercedes-Benz is introducing ‘Splitvieuw’, navigation and entertainment in one screen. So you can navigate your way home and watch a movie at the same time. The way JVM illustrated this is really cool!

Company: Mercedes-Benz
Agency: Jung con Matt/Donau, Vienna
Country: Austria

Eichborn is a German publisher, in their logo they have used a fly. To promote their exhibition stand at the Franfurt Book Fair, they prepared 200 flies with an ultra light banner. They claim there were no flies harmed because the banner was attached with natural wax. After a short time the banner dropped off by itself. But if you look at these poor things… I’m not sure if this would have been good for these insects. Tip to all companies before using animals in a promotion campaign: think twice! I’m sure there will be a lot of animal right fighters protesting against this.

Company: Eichborn
Agency: Jung von Matt/Neckar, Stuttgart
Country: Germany

These print advertisements are pretty good. They are not genius but there is something that makes you say nice idea to replace the real planes with paper planes.

Company: DHL
Agency: Jung von Matt/Neckar
Country: Germany