This Top Topical (=a parody based on a true story) is most probably the best one ever published. On ABC-News, a news reporter alarmed people to look out for a man who had raped a woman. But what the news reporte didn’t knew is that the criminal coincidentally looked a lot like him. Logically, pictures had been taken and were sent around on the internet.
Runners Point (Germany), a shoe shop, has then made this following parody. Dared, simple, but o so striking..
RWE is a German energy company and like a lot of other energy companies it wants to convince it’s customers to be energy efficient. But this company realizes the new lifestyle has to start with its own employees. They’ve created some impressive pieces of art to visualize energy waste.
The space in between these two billboards fits a tinny advertisement that perfectly fits an ad for Smart. The small car is good in finding a spot where no other car could possibly park. The tag line that goes along is: “Fits everywhere”.
Posted by Sander Janssen on May 30, 2010 2 comments
Mercedes-Benz developed a new braking system that senses danger and increases braking power. They call it ‘BAS PLUS’. To emphasize that braking power can make the difference between life and death they created this funny spot.
The BIC Cristal is the best selling ballpoint pen in the world. In Germany this is not the case, so with this campaign they wanted to create more awareness for this pen. Did you ever notice that celebrities give autographs without watching what they are actually signing. So what they did: in a prank they let celebrities sign stuff that they would normally never sign. After putting these prank videos online other people started to upload their own BIC pranks. Some of them are with really famous people like Tom Cruise, Guy Ritchie and Robert Downey Jr.
Click continue to see all the pranks that are on BIC’s Youtube channel at the moment, if you want to stay up to date in the future you should definitely follow their channel.
Migros is a Swiss chain of supermarkets, in this spot they communicate their care for nature. Their message is: Respect nature and someday nature will return the favour.
As an advertisers, be interactive. It sounds cliché , but that is what most consumers want: to communicate and have the feeling that they are important. 13th Street, the channel for thrillers, horror and crime created a horror movie where the protagonist could communicate with a person sitting in the cinema…
So next time you go to the cinema, don’t turn off your cell phone, because you might have a role in the movie..
Posted by Sander Janssen on February 16, 2010 1 comment
At the 2009 Frankfurt Auto Show Mercedes-Benz released the new SLS AMG model. It’s their new supercar with 571 horsepower and a top speed of 300 km/h (180mph). But the real special thing about this car are the Gullwing doors. These doors make the car a real icon. To communicate this special release they created a unique billboard. Just a simple poster placed under a glass cover, but the glass doors are left open in the same style as the Gullwing doors.
Everybody always thought that the rain capital of Europe was situated in the UK. But they’re wrong. 7 of the 10 most rainy cities are situated in the UK, but n° 1 on that list is Halle a city in Germany, positioned 175km South-West from Berlin. It rains 266 days a year and it drives the inhabitants nuts.. The residents are sick and tired of the constant rain fall and would also want to enjoy the sun to get a tan, playing watergames, drive convertible or just relax.
Impossible you would think, but think again!
Sixt, the car rental company found a solution which can make the inhabitants’ life more pleasant. They enlisted the help of a former fighter pilot Sandro Wolf who uses a special technique to “blow the clouds away”. In the documentary “Sun in Halle” you can see how Sandro saves the inhabitants of constant flooding and despair. From now on, they’re finally able to go out and have some fun, and go roadtripping with a convertible.
A convertible from Sixt, of course…
Posted by Rindert Dalstra on January 6, 2010 1 comment
German Insurance company KarstadtQuelle uses bowling lanes to advertise their dental coverage. The bowling pins present teeth. So when you bowl a strike it looks like you just have knocked out all teeth.
Germany
Switzerland
