Creative Criminals

This is a remarking campaign of Lays. For their ‘Kettle Cooked Chips‘ they came up with this crazy idea to carve a billboard. They hired a team of skilled artisans which made the following never-seen-before billboard. The whole idea was to prove that their kettle cooked chips are made with the traditional, artisan cooking methods. The carving took 10 days.

Frito-Lay is a company that produces potato chips, but it’s extremely concerned about the environment as well. They dream of a world with less waste. That’s why they’ve introduced a bag made from plants so it’s fully compostable. A chips package is designed to fully break down in just 14 weeks.
After the jump you can see a movie that shows the composting process of one bag of chips.

This is a really funny spot for Breast cancer alliance. The campaign promotes ‘Breast Fest’, a film festival that targets breast cancer. We will not give away the ending, just see for yourself, it’s definitely unexpected.

The Chicago Tribune is a daily newspaper based in Chicago, Illinois, United States, formerly self-styled as the “World’s Greatest Newspaper”. It is currently the eighth largest newspaper in America by circulation and the second largest under Tribune’s ownership behind Los Angeles Times.

Typical for the Chicago Tribune is that they always look at both sides of a story, what is shown in this campaign.
They have been running a print advertising campaign outlining the difference a newspaper with integrity can make to the community.

The world famous potato chips company Lay’s lets people believe that they grow their potatoes above the Jackson Tunnel. Nice way the catch your attention. The billboard in the tunnel says for obvious reasons: “Our potatoes are gown closer than you may think”.