The iconic mints of Polo are known throughout the world, the shape of the fresh white mints has become the identity of the brand itself. In December 2009 the entire UK was covered in snow, and they decided to use the shape of the mints and the whiteness of the snow to promote Polo mints. A “Polo snow stamp” was created. When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.
People can argue that placing stamps in snow has been done before in advertising, but the execution of this one is remarkably good.
Company: Polo Mints Agency: JWT, London Country: United Kingdom
United Way of Taiwan (UWT), is a member of the global United Way system, the largest non-profit organization of the kind in Taiwan. The organization supports 519 programs around the country and change is made from unfortunate stories into happy ending stories..
Yesterday Rindert posted this print ad for KitKat. Today we’ve ran across another one that also links the famous KitKat slogan ‘Have a break, have a KitKat’, to reality. Probably everybody knows the annoying vuvuzelas from the FIFA World Cup. Well if you want to have a break from them… have a KitKat.
Posted by Rindert Dalstra on July 4, 2010 1 comment
KitKat is known for its classic ‘Have a break, have a KitKat’ slogan. They attached it to the recent Wimbledon epic longest lasting match ever. John Isner, finally defeated Frenchman Nicholas Mahut 6-4, 3-6, 6-7, 7-6, and 70-68, after 11 hours and five minutes spread over three days.
Company: KitKat Agency: JWT, London Country: United Kingdom
Maybe you’d seen the following commercial for Heineken. It was made specially for Valentine’s Day for the women. How to surprise your friend. Well, by a lip-gloss that taste like… Heineken!
The campaign won Bronze on the 2010 edition of Cannes Lions.
To collect money for the humanitarian movement Red Cross, the mexican filiation of JWT made a creative guerilla campaign. They changed the toy cars, helicopters and plains standing on the streets, into an ambulance, and “doll”-volunteers carrying a stretcher or giving CPR. The campaign won Bronze on Cannes Lions this year.
In this print campaign Amnesty International is proving the power of a signature can be enormous. In the upper part there is an analysis of the signature of Barack Obama, the president of the USA. On the bottom of the print you can read the powerful text: “Your signature says a lot about you. What describes you even more is what you sign.”
The execution though is not perfect, they could have played this out in a more illustrative way. The campaign only becomes clear after looking at the big size image (click on it to see this). We’ve even found a big mistake in the campaign: 2 should be capitals and 3 horizontals, not the other way around!
Company: Amnesty International Agency: JWT Barcelona Country: Spain
Normally only Rindert is posting ads for Heineken, but with this one I couldn’t leave it. Everybody knows you shouldn’t drink and drive, but people still do it a lot. Brands of alcohol are making more and more campaigns against it, and most of the times these campaigns are really good. This print is an older one, but still worth sharing with you, it delivers the message really clear.
2 weeks ago Bert posted this stunt from Heineken. Today we’ve found a second part from this campaign, it’s not as good as the first one, but we still like it a lot. It’s a great way of brand actvation.
On the night of the 21st the Spanish soccer team Real Madrid played a match against the Italian team AC Milan. It was an important match that everybody needed to see..
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn’t say no and had to go to the classical concert.
But luckily Heineken had prepared a surprise..
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