Creative Criminals


Coca-Cola: Magazine amplifier

Posted by Sander Janssen - Category: Ambient, Print
  • Company: Coca-Cola
  • Agency: JWT
  • Country: Brazil Brazil

2 comments

By rolling this magazine you can turn it into an amplifier for the iPhone. To celebrate the 1 year existence of Coca-Cola FM you could install an application which actually makes it possible to use the magazine as an amp. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.


Lux: Magic Shower Rooms

Posted by Sander Janssen - Category: Ambient
  • Company: Lux
  • Agency: JWT
  • Country: Singapore Singapore

0 comments

In ladies’ shower rooms the walls and floors were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.


Listerine: Smelly Flipbook

Posted by Bert Callens - Category: Print

0 comments

Great idea to make people awar that a bad breath is no good. Not for you, not for the others. JWT, Hong Kong created a flipbook showing an attractive woman who appeared to be speaking as you flip the pages. What no one knew was that the agency inserted a bad onion smell in the flipbook. On the end of the flipbook, people got a coupon for Listerine.


Marcado Magazine: Hope

Posted by Sander Janssen - Category: Outdoor

0 comments

Mercado magazine is a politics and economics magazine. They created this 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of reality will be.


Band-Aid: Hulk

Posted by Sander Janssen - Category: Print
  • Company: Baind-Aid
  • Agency: JWT, Dubai
  • Country: United Arab Emirates United Arab Emirates

0 comments

This is one from the archives, released in 2010. Band-Aid adhesive bandages are made out of flexible fabric. This means they are able to stretch. This is illustrated to the extreme by a Band-Aid around the finger of The Hulk, implying it was already there before Dr. Robert Bruce Banner changed into the monstrous Hulk.


Shell: Pedestrian Ghost

Posted by Bert Callens - Category: Ambient, Outdoor

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Ukraine is the worlds’ most dangerous place for pedestrians because of cars driving too fast. Shell wanted to make drivers aware of this fact and invented the ‘pedestrian ghost‘. They built in a mechanism on some Ukrainian roads where speeding cars were confronted with one of these ghosts.. Result; a lot of free PR.


Nokia: Around the world Battery

Posted by Bert Callens - Category: Online

1 comment

Meet this smartphone from Nokia, with one of the best batteries. To show this, a guy went around the globe starting from Warsaw, with charging his cell phone. The route he followed was the same as Jules Verne “Around the World in 80 days” cities.


Kellog’s: Tall Jan

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Kellog’s
  • Agency: JWT Sydney
  • Country: Australia Australia

0 comments

No product is too difficult to make a great ad about, that’s what JWT Sydney definitely proves in this commercial. Two guys are just talking about breakfast cereal and it instantly turns into absolute absurdness. This is one you will definitely remember.


MCAC: Touch myself?

Posted by Sander Janssen - Category: TV & Cinema Film

1 comment

First of all we would like to stress that this commercial is not safe for work! Secondly we won’t tell you what it is for, you will see for yourself at the end of the spot. The ending is rather shocking, unexpected and will definitely wake you up.