Creative Criminals

This is a mailing sent out by Kraft Foods to their internal and external stakeholders. The content of the calendar only becomes visible once you have spread the coffee powder on to the blank pages.

Have a break, have a KitKat. This slogan will probably never get old because the advertising opportunities are endless. In this commercial a couple of construction workers are having the time of their life when they recreate the famous Newton’s cradle with some cranes and wrecking balls.

The new Huggies spot is a lovely combination of artful advertising and a good sense of humor. JWT and MassMarket (visual effects) worked together to become this awesome commercial. Again it is proven that with some creativity, positive results can be obtained!

This video starts like a trailer from an action movie. Woman that is trained by the army is professional assasin. Her mission is to take out a potential danger for society.. Everything goes as planned, until..
The commercial if for Trident, but believe me, you will never guess the outcome..

Ever wonderend how it would be like when you live in the world of High Definition? According Nokia it should look a bit like the video below. Be sure to check it out, it’s a bit weird, however the effects are fun to watch. Great job by JWT Paris!

The new campaign of Smirnoff sounds “Discover Extraordinary Purity” and features 3 players of Manchester United. In the commercial you see Rio Ferdinand, Ji-sung Park and Ryan Giggs playing a liquid surreal form of their game.
Strange yet however the details are amazing..

The following print advertisements provides a schematic diagram outlining a solution to a problem involving an elephant, a vault and an organ, highlighting the benefits of an extra axle. “If you can load it we can move it. New Ford Cargo 1722E with three axles.” The campaign won a Silver Outdoor Lion at Cannes 2010 and has been shortlisted in the London International Awards being announced tomorrow night.

A woman rides on a white horse with a case of Smirnoff vodka, surrounded by a herd of wild white horses. A black wolf pursues the herd across the arctic tundra A dark cloud breaks into the herd, symbolising the effect of the wolf’s presence, only to be seen off by the rider. “Purity must be protected”.

Timotei shampoo was launched in Sweden in the 1970s, and introduced to the UK in 1983 and is now part of Unilever. To promote their styling mousse an eye-catching portrait of this male lion was used.

The iconic mints of Polo are known throughout the world, the shape of the fresh white mints has become the identity of the brand itself. In December 2009 the entire UK was covered in snow, and they decided to use the shape of the mints and the whiteness of the snow to promote Polo mints. A “Polo snow stamp” was created. When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.
People can argue that placing stamps in snow has been done before in advertising, but the execution of this one is remarkably good.