Creative Criminals

2 weeks ago Bert posted this stunt from Heineken. Today we’ve found a second part from this campaign, it’s not as good as the first one, but we still like it a lot. It’s a great way of brand actvation.

On the night of the 21st the Spanish soccer team Real Madrid played a match against the Italian team AC Milan. It was an important match that everybody needed to see..
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn’t say no and had to go to the classical concert.
But luckily Heineken had prepared a surprise..

To promote the new Wilkinson Quattro, Wilkinson made this ambient with eggs. It’s an older campaign (2007). They were associating the smooth aspect of eggshells with a clean shave. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.
Slogan for the campaign is: Every man deserves a smooth skin.

These posters were strategically placed at the entrance of squares and parks, the posters can be broken down and reassembled into chairs. When this is done you can “Have a Break” with a KitKat off course.

Glassex Window Cleaner did launch an appealing advertising campaign laying importance on the efficiency of the product. The campaign showing how the cleaning capacity of Glassex giving a hard time to pets depicting it cleans that efficiently that could cause accidents.

The copy of the print advertisement reads, ‘Cristales Invisibles (invisible glasses)

Suraj Electronics is a big electronics dealer in India. They sell everything from usb’s to laptops and recently they started to sell LCD TV’s. For that particular product they made this cool campaign together with JWT saying: ‘If one pixel can tell you a story, imagine what millions can”.

From up to buttom: these are the stories been told:
- The Beatles crossing a street in Liverpool
- Michel ‘Air’ Jordan
- The Last Supper
- Superman
- Titanic Scene
- Michael Jackson’s move

Scrabble presents a series of picture anagrams from Chile. This sliced up campaign consists of three images presenting word puzzles: Elephant, Guitar and Submarine.

The piranha is one of the most aggressive fishes on the planet, they have really sharp teeth and are always hungry for meat. In this ambient Interbank has placed fish tanks in the main banking zones in Lima, in these tanks there is a big pile of money. The money is just for the grabbing, except it is guarded by several piranhas. Nobody dared to touch it. The slogan for the campaign was: your money is safe with Interbank.
I’m sure in Europe this campaign wouldn’t work because nobody knows what piranhas look like, so people would stick their hands in the aquarium immediately. Another concern with this campaign is the possible analogy between bankers and piranhas, that can’t be good!

Knorr introduced its fish cubes to enrich the taste in for example soup. These so called fish bouillon cubes are used in the amazing print advertisement created in 2007. The cube crafts the shape of a fish while it is dropped in the water.

This commercial suddenly popped out of the internet archives. It dates back from 2004 and is a feel-good commercial for Aerolineas Argentinas (Argentinian Airlines). It won several prices, including gold in Cannes Lions.

The story is about a boy that once caught a plane on a sunny day. He was convinced that this plane could take him anywere and protected the box with his life.
Nobody believed him, until…