Creative Criminals

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Goertz: Virtual Shoe Store

Posted by Bert Callens - Category: Outdoor

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Remember the Tesco Virtual Store in Seoul, South Korea? Well Goertz, a German shoe retailer went a step further. They used an outdoor media and built it into a retail space, where people could choose their shoes and see them virtually on their feet.


Audi: Fan Messenger

Posted by Rindert Dalstra - Category: Online, Outdoor

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an LED device installed in an Audi R8 LMS to write light messages in the air that could only be seen on long-exposure photos. Collected using an app on various Audi Facebook fan pages, the fan messages were spread at one of the world’s most famous racing events: the 24 Hours Nürburgring. During the night phase of the race the best messages were captured on photos and then published in an online Audi gallery so fans could share them with their friends.


Beate Uhse: Child Lock

Posted by Rindert Dalstra - Category: Print

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Four creative print advertisements were made by German advertising agency Kempertrautmann for the Erotic TV Channel Beate Uhse. The tagline that goes along is: “The Erotic Channel with Child Lock”.



Görtz 17: Shoelace Box

Posted by Rindert Dalstra - Category: Ambient

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German shoe company Gortz 17 and design company Kempertrautmann have come out with the first recyclable shoebox that makes the plastic bag unnecessary. The minimalist design draws attention to the handles, which can be removed and used as shoelaces. The series consists of five colour-coordinated designs that match flawlessly with Görtz 17′s Converse Collection.


Beate Uhse TV: Children’s Book

Posted by Sander Janssen - Category: Print

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Beate Uhse TV is a German erotic television channel, I already posted one of their ads some time ago. Again this one is really good! You should really take your time to read it completely, I realise it’s difficult to read, but if you click on the image you can see it in higher resolution. Imagine receiving this little book in your mailbox, pretty good idea don’t you think?


Beate Uhse TV: Inkblot Test

Posted by Sander Janssen - Category: Print, TV & Cinema Film

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Beate-uhse.tv is an erotic Television channel, when you as a parent want this channel the biggest problem is your kids. You don’t want them to see the stuff they air. That’s why Beate uhse TV provided their channel with a ‘child lock’.
The slogan for this campaign is: ‘You’ll see it. Your kids won’t.‘ A simple line that says it all!

The campaign itself is based on the Rorschach-test, it’s a psychological test were only ink spots are shown to patients. But in this campaign the famous spots are used in a new creative way.