Sweden is one of the countries where most young girls are smoking. To attract their attention and create awareness, ‘A Non Smoking Generation’ created together with ‘Le Bureau’ an interactive campaign touching the things what’s most important for the girls.. their looks.



Company: Roy Award Show
Agency: Le Bureau, Stockholm
Country: Sweden

I laughed my ass off with this one. It’s a TV spot for Roy – “The Award Show for Great Directors”. The one with the bunnies is actually the best. The gold fish is a little over the top I think. I’m sure animal rights activists will not like this!

Company: Roy Award Show
Agency: Le Bureau, Stockholm
Country: Sweden