Creative Criminals

Electric cars can offer cheaper rides then traditional petrol vehicles, but how to show this. In London, AKQA therefore organised the cheapest taxi rank. People just had to tweet the hashtag ‘#6XCHEAPER’ together with their destination onto their twitter-account, and one of the taxi’s came and pick them up.

TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them.
Only one of all the cars is 100% electric..