This print ad for Lego won the grand prix at the 2006 Cannes Lions International Advertising Festival. At first it’s not really clear what the point of this ad is, but in fact it speaks to everyone’s imagination. With just a couple of Lego blocks a whole story can be created. The huge space also suggests the possibilities are endless when you work with Lego.



Company: Lego
Agency: FCB, Johannesburg
Country: South Africa

It looks like Lego exists 50 years. I thought it was much older but according to these print ads it is not. They recreate historic events with Lego.

It reminds me of an unofficial campaign that was made by two staff members of advertising agency Saatchi & Saatchi China. They came up with the slogan Lego – Rebuild it. If you look at the following three pictures you will see why they were a bit controversial and the two creatives were fired: 1,
2 and 3.

Company: Lego
Agency: Jung von Matt/ Alster Gmbh, Hamburg
Country: Germany