CanadaRemember this campaign for Lego from 2011? Well this campaign continues in the same line. Just leave it all to your imagination. An idea can’t be any simpler than this.
USAToday we’ve been doing some archive browsing and ran across these print ads for Lego from 5 years ago. Lego is still using this playful aspect in their ads today. When playing with simplicity on your imagination the creative possibilities are endless. That’s what we like in Lego ads.
Australia2012 marks the 50th anniversary of the Lego brick in Australia. To commemorate the milestone, Lego Australia has today launched the Festival of Play, a nine-month integrated campaign, encouraging kids and adult fans alike to celebrate through play.
GermanySeven amazing creative print advertisements have been made by Jung von Matt for Lego. With the tagline “image” you have the figure out the different characters from TV series all made with simple Lego blocks.
USAThe ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”
ChileToday we’ve been digging the archives and we noticed this great ambient for Lego in 2005. With a simple sticker this wall looks like it’s been built with Legos. Pretty awesome.
MalaysiaWhat makes this latest Lego ambient advertisement creative is how they used the surrounding environment as part of the composition. The 3 clever bus shelter ads titled ‘Whale’, ‘Caterpillar’, and ‘Monster’ was created by Ogilvy Malaysia and their talented local team of Lego artists and builders.
GermanyThis print advertisement was made for Lego in 2005 by Serviceplan Erste Werbeagentur. The use Lego bricks to recreate the prehistoric monument. There are many theories on how is was created but now we finally know.
GermanyKids that use Lego today are the “builders of tomorrow”. This slogan for Lego is beautifully illustrated in these print ads. A Child in the sixties invents the cell phone, a kid in the seventies the energy-efficient lamp and one in the eighties the wind turbine.
Spain‘Make your own path’ is the new slogan for Audi Quattro the 4-wheel drive models from Audi. They’ve taken the slogan literally in this print. Building you own path with custom Lego blocks.
