The challenge was to create awareness for Lenor flower – scented laundry softener. They replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets, emphasizing the flower fragrances of Lenor softener in a free of charge and powerful way.

The idea came to life in the flower shops across Magheru Avenue, one of the Bucharest’s most circulated street; between 15,000-20,000 pedestrians per day.



Company: Lenor
Agency: Grey, Bucharest
Country: Romania