In Belgium people eat a lot of mayonnaise, so for us this ad is pretty funny. But it’s imaginable others find it disgusting. A plate full of mayonnaise is not very appealing, but the idea behind it is just genious. This ad won a bronze lion at the 2007 Cannes festival.



Company: Heinz
Agency: Leo Burnett, Brussels
Country: Belgium

Leroy Merlin is a French worldwide home-improvement and gardening retailer. Their stores are large centers providing self-service for building, gardening, sanitary equipment, renewable energy and interior decoration.
Under their motto ‘You’d better do it yourself‘, they made a print campaign where they show why you shouldn’t hire a gardener, a plumber or an electrician.

Click on the 2 smaller images to see who’s getting lucky..

Company: Leroy Merlin
Agency: Leo Burnett Brasil, São Paulo
Country: Brazil

Emirates Airlines recently entered a new media system with 1.200 channels on their flights. To promote that, they converted several movie theaters in São Paulo, into a plane by placing the typical airline windows all over the cinema.
Before the movie started, the lights faded and people could read the following text:
“Imagine a movie theater at 39.000 ft, with over 1.200 channels. Movies, TV-shows, music and more on demand.. The world’s most complete on board entertainment.”



Company: Emirates Airlines
Agency: Leo Burnett Brasil, São Paulo
Country: Brazil

Yoga refers to traditional physical and mental disciplines. Originally it’s from India, but the last decade Yoga became a way of living for many from all over the world.
LifeYoga, a yoga-club in Hong Kong is specialised in “Bikram yoga”, a series of poses carried out in a room maintained at the temperature of 105 degrees Fahrenheit or 40 degrees Celsius. By doing Bikram, the body becomes more flexible and rid the body of toxins.

LifeYoga and Leo Burnett made this spicy and eye-cathing campaign to convince people to try it out. “Sweat Off Your Flab. Hot Yoga at Life Yoga”.

Company: LifeYoga
Agency: Leo Burnett
Country: Hong Kong

Giant drinking straws were place in waterways, streams and rivers around Kuala Lumpur city (Malaysia). A notice board attached to the giant straw calls the public to vote for necessary recycling to reduce water pollution. The campaign was made for Arts and Earth Festival organized by the Global Environment Centre.

Continue polluting, and soon you may not have a choice.



Company: Arts and Earth
Agency: Leo Burnett, Kuala Lumpur
Country: Malaysia

The McDonald’s giant interactive LED billboard at London’s Piccadilly Circus was created to do more than just sell hamburgers, It is an interactive poster at one of the busiest placed in London (2,8 million people that pass it every month).



Using a series of 40 second iconic still and moving images, people can take pictures of them with our poster as a backdrop and create a fun photo of them appearing to wear or do something.



Company: McDonald’s
Agency: Leo Burnett, London
Country: United Kingdom

In the coldest part of the winter Norwegian Air Shuttle, the second-largest airline in Scandinavia reminds the people that they can easy get to warmer places with services.

Electronic thermometers were installed in billboard showing live temperatures, and at the same time informed how cheap it is to escape the cold Norwegian winters.



Company: Norwegian
Agency: Kitchen Leo Burnett, Oslo
Country: Norway

I posted this ad because I like the idea behind it..
It’s original and it shows that Subaru is not only a sportscar, but also a comfortable car.
During the making it must be odd to feel hundreds of hands touching your butt, but hey: the result is nice!



Company: Subaru
Agency: Leo Burnett
Country: Australia

This installation was placed on location with a large concentration of children and parents. A mechanism inflated and deflated large rubber balls, causing the impression that someone was blowing such a big bubble that it would be coming out of openings and windows.

Company: Big Big
Agency: Leo Burnett, São Paulo
Country: Brazil

Coral is a known producer of paint. To promote it’s premium decoration line they handed out coloured light bulbs. With these light bulbs aimed at a wall, people can see how much change a different colour can bring. It’s a sipmle idea but I think it’s really good.



Company: Coral
Agency: Leo Burnett Brasil, São Paulo
Country: Brazil