Only mentioning what the product really is about, that’s an art. In these images they only show the clothing and with these clothes they are illustrating people. Very simple with a touch of genius to it. Mixed colours can tell great stories.

Company: Tide
Agency: Vitruvio Leo Burnett, Madrid
Country: Spain

You know the problem when you navigate with a GPS and you aren’t watching the road but you are watching the screen of your GPS instead. We’re not sure what’s new about the voice activated built in GPS of Fiat, but it should solve this problem. And the illustration describes it perfect.



Company: Fiat
Agency: Leo Burnett, Brazil
Country: Brazil

The concept of combining a billboard and the sun has been done several times, remember this one? But in this case the effect created is extremely good. The model changes from having blonde hair into black in just a couple of hours.



Company: Koleston Naturals
Agency: Leo Burnett, Beirut
Country: Lebanon

The Ikea in Hong Kong has a found a very original way to promote their range of curtains by using a moviescreen in theatres.



Company: Ikea
Agency: Leo Burnett
Country: Hong Kong

Leo Burnett made this strinking campaign for a Baby Food company in Hong Kong. They claim that by giving babies organic food their poop would smell a lot better. Almost as good as green environments, can anyone confirm this?

Company: Organic Baby Food
Agency: Leo Burnett
Country: Hong Kong

As well as sourcing the majority of its ingredients from the UK and Ireland, McDonald’s has committed to raising awareness of the vital role of British farms. The commercial delivers on this promise with a quirky celebration of British weather and its importance to their farmers.



Company: McDonald’s
Agency: Leo Burnett, London
Country: United Kingdom

Hong Kong only has giant record labels. But somewhere, the sound of independent music is hiding, waiting to emerge. Zoo Record, an alternative music store wanted to break the monopoly of mainstream music.

14 indie bands, each made a song. People were given QR codes which could be scanned. If scanned a number of one of those bands was played. It resulted in people sharing their newly discovered music on Youtube, Facebook, Twitter, and personal blogs. But what was even more important was that more than half of the 14 bands sold out their albums within the first week, helping more people uncover the hidden sound of the city




Company: Zoo Records
Agency: Leo Burnett
Country: Hong Kong

A little bit of a utopia, but it would definitely be nice if an underwater ’snapshot’camera could make images that are this clear. The idea is cool though.

Company: Canon
Agency: Leo Burnett & ARC Worldwide, Bangkok
Country: Thailand

The last one for today, but definitely not least. This is a custom billboard for McDonalds in Chicago. The billboard is functioning as a sundial, it’s not only telling you what time it is, but also which snack you should eat at McDonalds at this specific time. The concept obviously doesn’t work when it’s cloudy.



Company: McDonalds
Agency: Leo Burnett, Chicago
Country: USA

In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances. They’ve organized ‘the Marathon for water’. They’ve asked a woman from Giuné-Bissau to participate in the most important marathon of Portugal. With this they wanted to create awareness for the problem. The initiative gathered a lot of money, so they could create some artificial water wells so the women of Guiné-Buissau have to walk less to reach water.

Company: Lidl
Agency: Leo Burnett, Iberia
Country: Portugal