Creative Criminals

Fiat street Evo is an app that turns your everyday traffic signs into an insiders way of learning about the new Fiat Evo and a gamers way of winning prizes. You simply use your handheld device to read traffic signs, in the same way it can read a QR code, and discover different information behind each sign. Stop sign = ABS breaking system, for example.

WWF celebrates its 50th anniversary, and WWF Colombia therefore wanted to send a present to commemorate and celebrate the 50 years of environmental conservation.The idea was by creating a living calendar. The calendar was made out of a small tube filled with water, with a small plant underneath. “By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet”

Now this is a great idea! Promoting a video game about superheroes by allowing people to dress like superheroes. In the Spanish city of Madrid a real life tailor opened who was specialised in making costumes for superheroes. People could make an appointment to make their very own custom costume. With a lot of media coverage this game launch was a big success.

The new print ad for Tide is pretty cool. How do you illustrate a stain remover in a print ad? By letting the reader remove the stain himself. Some advanced folding techniques are required to make this ad work.

Leo Burnett demonstrates the more direct consequences of not joining the rest of the world in turning out the lights during Earth Hour, March 26.

Remember this ambient from last year? Every year the Chicago River is completely coloured green at St Patrick’s Day. According to McDonalds it’s not done by artificial colorant but by spilling a Shamrock shake. Simply awesome advertising on St Patty’s day.

If these recordings are real and not edited they are simply amazing. The new Samsung printers are printing at such a high quality that you can create a cool optical illusion. You have to see it for yourself.

We’re not sure whether the following video was made to promote the agency Leo Burnett (bUdapest) or if it is to seek new creatives. Either way, the idea is simple but genius!

The last few months we’ve seen some really creative stuff done with billboards. First there was the billboard carved in wood, after this we found a billboard that was completely drawn by hand. And now again we have a hand-drawn billboard, the backlight gives a really good touch to the concept.

Fretex is a second hand clothing chain operated by the Salvation Army. The coming collection of Fretex are the clothes people are wearing today. To promote Fretex they installed a fashion runway at a central subway exit and used the passengers as their models during Oslo Fashion Week. The “models” received gift cards and were encouraged to support Fretex by donating clothes. Probably not everyone will like it but a stunt like this is worth the risk.