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Samsung 3D: Swing

Posted by Sander Janssen - Category: Ambient

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To promote the new Samsung 3D Full HD television these swing sets were installed in city parks. The swings come out of the TV so it recreates the 3D effect of the television. We doubt that this idea was really executed, these images look photoshopped.


Jeep: Puzzle

Posted by Rindert Dalstra - Category: Online

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Jeep Puzzle is a revolutionary online action that turns the microblogging platform Twitter into a real playground. The contest invites users to complete puzzles using several different images from Twitter profiles. Each puzzle represents a landscape, which only Jeep can access.
More than 371 Twitter profiles in order to include all the puzzles and their pieces. Ten main Twitter profiles each follow 36 profiles: waterfallpuzzle, beachpuzzle, desertpuzzle, mountainspuzzle, icebergpuzzle, forestpuzzle, snowpuzzle, volcanopuzzle, rockspuzzle and cavepuzzle.


Tampax: Sharks

Posted by Bert Callens - Category: Print

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You know how they always say that sharks have this enormous developed sense of smell? Well it is true, some of the species are able to detect a bleeding animal/human from miles away.
But what happens if there isn’t any blood to smell?


Bundaberg Rum: Crocodile

Posted by Bert Callens - Category: TV & Cinema Film

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Back in 1888, a band of sugar millers faced an overwhelming oversupply of molasses and came up with an ingenious solution: Bundaberg Rum. But what would happen if they applied their thinking to today’s problems?
Hilarious commercial!


Tropical Beer: The world’s largest beach towel

Posted by Sander Janssen - Category: Ambient

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Brands are doing all kinds of crazy things to promote their name, and this stunt for Tropical Beer is most definitely one of them. They actually broke the world record of the biggest beach towel. On Facebook an application was created where you could subscribe for the event, in the end more than 1000 people gathered on the towel.


Amnesty International: Looking Through Bars Hurts

Posted by Rindert Dalstra - Category: Print

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Aung San Suu Kyi has been under house arrest in Myanmar (Burma) for 14 out of the last 20 years since a military coup overruled the results of democratic elections. This optical puzzle was produced for Amnesty International by advertising agency Leo Burnett Warsaw with the tagline: “Looking through bars hurts.”


Coca Cola: Possible

Posted by Bert Callens - Category: Ambient

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Coke Zero’s tagline is ‘Make everything possible’. In this supermarket in the Philippines they wanted to prove that they are capable in doing everything. That is why they build this reverse pyramid, which displayed itself vividly from the other soda-brands in the store.


Earth hour: Candle box

Posted by Sander Janssen - Category: Ambient

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Every year WWF is organising Earth hour, during Earth hour everyone in the world should turn off the lights during one hour. These candles were specially designed for Earth hour, when you pull the candle out of the box it looks like the lights were turned off in the box that looks like a building.


Tide: Don’t let your colours mix

Posted by Sander Janssen - Category: Print

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Only mentioning what the product really is about, that’s an art. In these images they only show the clothing and with these clothes they are illustrating people. Very simple with a touch of genius to it. Mixed colours can tell great stories.



Fiat Linea: GPS

Posted by Sander Janssen - Category: Print

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You know the problem when you navigate with a GPS and you aren’t watching the road but you are watching the screen of your GPS instead. We’re not sure what’s new about the voice activated built in GPS of Fiat, but it should solve this problem. And the illustration describes it perfect.