Creative Criminals

You know the problem when you navigate with a GPS and you aren’t watching the road but you are watching the screen of your GPS instead. We’re not sure what’s new about the voice activated built in GPS of Fiat, but it should solve this problem. And the illustration describes it perfect.

The concept of combining a billboard and the sun has been done several times, remember this one? But in this case the effect created is extremely good. The model changes from having blonde hair into black in just a couple of hours.

The Ikea in Hong Kong has a found a very original way to promote their range of curtains by using a moviescreen in theatres.

Leo Burnett made this strinking campaign for a Baby Food company in Hong Kong. They claim that by giving babies organic food their poop would smell a lot better. Almost as good as green environments, can anyone confirm this?

As well as sourcing the majority of its ingredients from the UK and Ireland, McDonald’s has committed to raising awareness of the vital role of British farms. The commercial delivers on this promise with a quirky celebration of British weather and its importance to their farmers.

Hong Kong only has giant record labels. But somewhere, the sound of independent music is hiding, waiting to emerge. Zoo Record, an alternative music store wanted to break the monopoly of mainstream music.

14 indie bands, each made a song. People were given QR codes which could be scanned. If scanned a number of one of those bands was played. It resulted in people sharing their newly discovered music on Youtube, Facebook, Twitter, and personal blogs. But what was even more important was that more than half of the 14 bands sold out their albums within the first week, helping more people uncover the hidden sound of the city

A little bit of a utopia, but it would definitely be nice if an underwater ’snapshot’camera could make images that are this clear. The idea is cool though.

The last one for today, but definitely not least. This is a custom billboard for McDonalds in Chicago. The billboard is functioning as a sundial, it’s not only telling you what time it is, but also which snack you should eat at McDonalds at this specific time. The concept obviously doesn’t work when it’s cloudy.

In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances. They’ve organized ‘the Marathon for water’. They’ve asked a woman from Giuné-Bissau to participate in the most important marathon of Portugal. With this they wanted to create awareness for the problem. The initiative gathered a lot of money, so they could create some artificial water wells so the women of Guiné-Buissau have to walk less to reach water.

Is there a more old school way of delivering a message then in a bottle? This is what Leo Burnett understood with this campaign. They wanted to deliver a message for the non-profit organisation ‘Fundación Altius’. They did this by selling refillable bottles, and on each bottle they attached a personally written message by a child from Latin America. On this message they wrote what they want to become when they grow up. This is probably one of the most personal ways of fundraising. Nice work!