Creative Criminals

LICRA, the French organisation focused on challenging racism and anti-semiticism, used colour panels to raise awareness of the unfair treatment of people based on colour of skin. Paint chips, ranging from white through to dark brown, are associated with statistics relating to joblessness, finding a flat, being elected as a public official, and being submitted to police checks. “Let’s do something about discrimination”. The campaign won a Print Gold award at the 2010 Epica Awards.

LICRA stands for Ligue Internationale Contre le Racisme et l’Antisémitisme which is French for International League Against Racism and Antisemitism. The babies with a darker skintone are already wearing typical outfites like at , construction worker, road worker and cleaning lady. The tagline that goes along is: “Your skin color. Shouldn’t dictate your future.”