This video is made by Forthnight Lingerie, and show the steps that should be followed when somebody is unconscious. Of course, they’ve added a sexy ‘touch’ to it, the person giving CPR is a gorgeous woman..
Oh, and did I mentioned the person who’s unconscious is also a beauty?



Company: Forthnight
Agency: Unknown
Country: Canada

Promoting lingerie is actually kind of hard. The only thing you can do is using extreme handsome models to put on the lingerie of your brand. But the way you use those women in order to promote means a lot.
This is a great ambient idea to create some buzz around your new shop. Marisa Lingerie, hired models wearing lingerie while they were building the shop. The pedestrian could have a peek through a hole in the wall.



Company: Marisa
Agency: Fisher + Fala
Country: Brazil

Today we celebrate the 1000th post of Creative Criminals. What better way to do this with a compilation of a brand that is very creative in its advertising. After the break you will find a total of 20 amazingly creative advertisements made for Wonderbra.

1. Wonderbra: The Economist

It has been a while since we posted a creative Wonderbra advertisement. This billboard made for the famous lingerie brand reminds us of the one made for the TV series, The Biggest Loser. However Wonderbra does not promote a big belly but its trademark push-up bras.



Company: Wonderbra
Agency: Unkown
Country: Germany

These three print ads made for the lingerie brand Fayreform don’t only show beautiful women but also an armadillo, a tyrannosaurus rex, and a guy in an ape suit. Of course many people didn’t see those at first sight. Talking about a print ad that makes you look twice.

Company: Fayreform
Agency: Saatchi & Saatchi, New Zealand
Country: New Zealand

This Wonderbra billboard starting Belgian model Kathleen Streatmans has a special twist to it. Instead of rotating and pausing to the other advertisement it seems to be stuck which is done on purpose knowing what they are trying to sell.



Company: Wonderbra
Agency: Unkown
Country: Belgium

This poor guy is missing out all the fun, while the person driving behind him must be careful not to crash into the motorbike. Yet another great advertisement made for Wonderbra.



Company: Wonderbra
Agency: TBWA, Praha
Country: Czech Republic

This is one of those “why didn’t I think of this” print ads. Wonderbra has a patent on simple but genius advertisements. The link between the cup side double D and Wonderbra does not need any explanation or you are just too young to understand.



Company: Wonderbra
Agency: Saatchi & Saatchi
Country: USA

The pencil test is an informal test for determining if a woman needs to wear a bra. A pencil is placed in the fold between the breast and chest. If the pencil does not fall, the woman has “failed the pencil test” and needs to wear a bra.

In this case wonderbra used the fold between two pages of a magazine to promote their push-up bra.



Company: Wonderbra
Agency: Saatchi & Saatchi, Stockholm
Country: Sweden

Yesterday I was surfing to find some good outdoor campaigns, and this is one of the best I’ve seen. It’s an old (2007) Wonderbra campaign. I never saw it before, so I’m sure some of you didn’t either.
The Wonderbra line is implying that women wearing a push up have to back up further if a train is passing.
Before I said Guinness never lets me down with their campaigns, but I can state the same for Wonderbra. We’ve seen some great ads over here in the last few months.

Company: Wonderbra
Agency: Euro RSCG
Country: Singapore