These three print ads made for the lingerie brand Fayreform don’t only show beautiful women but also an armadillo, a tyrannosaurus rex, and a guy in an ape suit. Of course many people didn’t see those at first sight. Talking about a print ad that makes you look twice.

Company: Fayreform
Agency: Saatchi & Saatchi, New Zealand
Country: New Zealand

This Wonderbra billboard starting Belgian model Kathleen Streatmans has a special twist to it. Instead of rotating and pausing to the other advertisement it seems to be stuck which is done on purpose knowing what they are trying to sell.



Company: Wonderbra
Agency: Unkown
Country: Belgium

This poor guy is missing out all the fun, while the person driving behind him must be careful not to crash into the motorbike. Yet another great advertisement made for Wonderbra.



Company: Wonderbra
Agency: TBWA, Praha
Country: Czech Republic

This is one of those “why didn’t I think of this” print ads. Wonderbra has a patent on simple but genius advertisements. The link between the cup side double D and Wonderbra does not need any explanation or you are just too young to understand.



Company: Wonderbra
Agency: Saatchi & Saatchi
Country: USA

The pencil test is an informal test for determining if a woman needs to wear a bra. A pencil is placed in the fold between the breast and chest. If the pencil does not fall, the woman has “failed the pencil test” and needs to wear a bra.

In this case wonderbra used the fold between two pages of a magazine to promote their push-up bra.



Company: Wonderbra
Agency: Saatchi & Saatchi, Stockholm
Country: Sweden

Yesterday I was surfing to find some good outdoor campaigns, and this is one of the best I’ve seen. It’s an old (2007) Wonderbra campaign. I never saw it before, so I’m sure some of you didn’t either.
The Wonderbra line is implying that women wearing a push up have to back up further if a train is passing.
Before I said Guinness never lets me down with their campaigns, but I can state the same for Wonderbra. We’ve seen some great ads over here in the last few months.

Company: Wonderbra
Agency: Euro RSCG
Country: Singapore

This commercial made for a German online lingerie store called Liaison Dangereuse is getting a lot of buzz. The woman in the commercial seems to be a confident and self-assured woman dressing herself. The end is however surprising for Western ideas.



Company: Liaison Dangereuse
Agency: Glow, Berlin
Country: Germany

Lingerie and sexy swimsuits.. What would life be without them?
This weeks topic for Vintage Tuesday will be nothing else than good old ads about lingerie and swimsuits.
Not only you can see the advertising-techniques change throughout the years, but also how the lingerie and swimsuits become smaller and smaller..



From the Old French linge, meaning “linen,” the term “lingerie” was originally introduced into the English language as a euphemism for scandalous underclothing. Lingerie has a rich and elaborate history: From the laced corset “wasp waists” and “false buttocks” to the uplifted busts of the early 1990 supermodels, you can all see it on Creative Criminals!

Sponsor: Swimwear

Print ads
Because lingerie was first a taboo for a lot of people, in France the trend (of making sexy lingerie) began growing. The world followed and in the early 1900’s you can see that brands started to advertise. The first ad (1902) is for ‘Justrite‘, an old lingerie fabric situated in Chicago.
Bit by bit lingerie brands started to provoke by making the ads spicier and more erotic. In the two following ads you can see how Debevoise (1919) and Penmans are changing compared to the first ad.
The next tree are from Real Silk (1940), Jantzen (1954) and Maidenform (1963).

TV Commercials
In the early 30’s, they also began with TV commercials. The first video is one for Baumhueter, a German brand that was very popular in the United States.
After the jump you can see another amusing German spot for Felina (1950), where as a viewer you can see through the clothes of pretty ladies..
In the last video they show the newest swimsuits in the 50’s.

Here is yet another brilliant advertisement made for Wonderbra. A lady is holding shopping bags in both her hands and still she has the ability to hold up her umbrella.



Company: Wonderbra
Agency: Publicis
Country: France

So far Bert, Sander and I have posted a Wonderbra advertisement. Today it is my turn to post another great print ad made for Wonderbra. Normally it is the other way around but this time it is the father that is not allowed to look.

Other Wonderbra advertisements will be posted soon, and girls don’t worry Bert and Sander will find some more woman friendly ads soon.

Company: Wonderbra
Agency: Publicis Conseil, Paris
Country: France