USAThe Ultrabook Pop-Up Theater is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook. A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.
USAHonest Tea, a soft-drink brand conducted a social experiment to see which of the big cities in the United States is the most honest one. By placing unmanned racks filled with Honest tea flavours, people could decide whether they would pay 1 dollar for a drink, or not. Honest Tea then filmed and counted the percentage of people paying for their drink. What do you think: are people from New York fairer than San Francisco?
United Kingdom and USAThe Mill is a company based in London, New York and Los Angeles. They collaborate on award-winning moving image, design and digital projects for the advertising, film, TV, games and music industries. In the following video you can see some of their best material they’ve made with agencies such as AMV BBDO, Wieden + Kennedy and Grey.
USAThe Pepsi Max driver and the Coke Zero driver meet once again–this time at a supercenter. The battle for the #1 zero-calorie soda begins as each driver attempts to build the most impressive display. A special appearance from the legendary Snoop Dogg makes it clear which cola is king.