USAThis beautiful commercial was made for The California Lottery. The director did an amazing job on it. But for us, as Belgians, we are even more proud of the soundtrack. It was sung by the Belgian girls choir Scala, together with the Kolacny Brothers. Check out their amazing live performance here.
SwedenKombispel, the Swedish scratching lottery, launched this funny campaign. The people of Sweden are sick and tired of scratching their windshields every morning, but they should still enjoy scratching lottery tickets. That’s why they’ve placed these free lottery tickets on windshields right before it started to snow. When people scratched their windshields in the morning they saw this message appear: ‘ Scratching should be fun’. Not sure if everybody likes others touching their car though.
SwedenThis campaign is based on the idea of rewarding those who obeye the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea was tested in Stockholm, in collaboration with the Swedish road transport authorithy. The lottery worked on many levels: the average speed was reduced by 22%.
NorwayThis is a funny spot for the Norwegian lottery. In the beginning you think the guy is a complete asshole, but wait and see the plot change in the end.