Creative Criminals

Remember this campaign from about two years ago?Well The Cape Times is back again. This time with a pretty similar concept, but we beleive this one is even better executed then the previous one.

This entry is about Colombia’s 60 years of struggle against the world’s oldest guerrilla group, FARC. Lowe, Bogota found a way to communicate a demobilisation message with these Guerilla fighters. All around Colombia, they decorated large trees with Christmas lights. Whenever they passed these trees, the lights went on and the following message appeared. “If Christmas can come to the jungle, you can come home during Christmas time”

This print advertisement was made for AWARE, Association of Women for Action and Research. Tagline that goes along: If it happens once, it could happen again. Stop the cycle before it starts.

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, the newspaper went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles. When interested people called their number, they hear the following hilarious conversation..

During the Toronto film festival, Audi “guerilla’d” the city with minitiature models. They placed super powerfull magnets on the bottom of the models and sticked them on metal places all around Toronto. After people have struggled to pry the minitiature model, they saw a message at the bottom of the car “Nothing sticks like Quattro”.

This print campaign made for TV channel TVN, claims that it has shorter commercial breaks. The ads show famous movie scenes from Hannibal, Kill Bill and The Godfather with narrow cracks, which symbolically indicate the shorter commercial breaks.

Father’s Day is celebrated on the third Sunday of June in 52 of the world’s countries. Today is that day. This advertisement made for Durex is marvelous. It simply says: ‘To all those who use our competitors’ products: Happy Father’s Day’.

On Creative Criminals there have been many bloody commercials posted so far. Remember the german ad for Jungstil where two women start to fight? Or the Japanese one for Suntory’s Goma-Mugicha, tea for people who suffer from a high blood pressure? Well we found another one from the International Anti-Fur Coalition.
Do these bloody commercials work? No idea, but they do provoke and attract attention. And in a sort of way, they’re pretty funny..

A lot of people are claiming radio advertising has no effect anymore. But with this spot Renault has proven that advertising on the radio can still be original.
To promote the new Renault Symbol and especially the enormous 560 liters trunk size, they did a remarkable stunt. They actually recorded the spot inside the trunk of the car.

The Cape Times is a South African newspaper, with these prints they want to illustrate how close they always are to the news. 3 historic events are used to make this point clear, first of all the ’shoe-attack’ on George Bush Jr (2008), secondly the studentprotests at Tianmen square in China (1989) and lastly the landing on the moon (1969).