The Cape Times is a South African newspaper, with these prints they want to illustrate how close they always are to the news. 3 historic events are used to make this point clear, first of all the studentprotests at Tianmen square in China (1989), secondly the ’shoe-attack’ on George Bush Jr (2008) and lastly the landing on the moon (1969).

Company: The Cape Times
Agency: Lowe Bull, Cape Town
Country: South Africa

Axe, known for its seductive fragrances and packaging, has over the years established itself as one of the leading male grooming brands in the world. The use of this nontraditional media through towels is a technique that needs no words at all.

Company: Axe
Agency: Lowe Mena, Dubai
Country: United Arabic Emirates

This is a print ad to promote the rugby match between the UK and Argentina. The typical Englisch clouds are covering the sun on the flag of Argentina. I Don’t know who won the match eventually?



Company: Ticketmaster.co.uk
Agency: Lowe London, UK
Country: United Kingdom

This advertisement made for Apple’s the Mac Book Air is really subtle. The slogan says “Paper thin”. If you look closely (click on the image to zoom in) at the side of the notebook you see some blood, making people believe the user had a papercut. I have doubts this is an official campaign by Apple.



Company: Apple
Agency: Lowe Mena, Dubai
Country: United Arabic Emirates

Audi used the freezing winters in Canada to promote their Genuine Wheel and Tire Packages. They used the snowmobiles as the profile on the tire. This idea has been used before by Mercedes, only they executed it differently.



Company: Audi
Agency: Lowe Roche, Toronto
Country: Canada

This commercial was made for Medal Paint. At first I did not get their slogan “The right colour matters”. But look closer at the colour of the cat.



Company: Medal Paint
Agency: Lowe Bull JHB
Country: South Africa

Mul-T-Lock is a worldwide producer of high security products. These three print advertisements show that it is really hard to break in and enter these properties due to the products of Mul-T-Lock.

Company: Mul-T-Lock
Agency: Lowe, Bangkok
Country: Thailand

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.



Company: Rexona
Agency: Lowe Ginkgo Montevideo
Country: Uruguay

This is a cool idea for AXE. One is suitable for general audiences. The other one is not.
During the night this poster reveals the zone that’s not suitable for the day. The other one uses sms “To complete this ad send Axe to 2345 after 9pm. New Axe Day&Night.





Company: AXE
Agency: Lowe Ginkgo, Montevideo
Country: Uruguay

This idea is not that fresh, but I still like it. I want to have a car like this in my garage.



Company: Audi
Agency: Lowe Roche, Toronto
Country: Canada