This print campaign made for TV channel TVN, claims that it has shorter commercial breaks. The ads show famous movie scenes from Hannibal, Kill Bill and The Godfather with narrow cracks, which symbolically indicate the shorter commercial breaks.

Company: TVN
Agency: Lowe Porta, Santiago
Country: Chile

Father’s Day is celebrated on the third Sunday of June in 52 of the world’s countries. Today is that day. This advertisement made for Durex is marvelous. It simply says: ‘To all those who use our competitors’ products: Happy Father’s Day’.



Company: Durex
Agency: Lowe Bull, Cape Town
Country: South Africa

On Creative Criminals there have been many bloody commercials posted so far. Remember the german ad for Jungstil where two women start to fight? Or the Japanese one for Suntory’s Goma-Mugicha, tea for people who suffer from a high blood pressure? Well we found another one from the International Anti-Fur Coalition.
Do these bloody commercials work? No idea, but they do provoke and attract attention. And in a sort of way, they’re pretty funny..



Company: International Anti-Fur Coalition
Agency: Lowe Bull, Cape Town
Country: South Africa

A lot of people are claiming radio advertising has no effect anymore. But with this spot Renault has proven that advertising on the radio can still be original.
To promote the new Renault Symbol and especially the enormous 560 liters trunk size, they did a remarkable stunt. They actually recorded the spot inside the trunk of the car.

Company: Renault
Agency: Lowe Ginkgo, Montevideo
Country: Uruguay

The Cape Times is a South African newspaper, with these prints they want to illustrate how close they always are to the news. 3 historic events are used to make this point clear, first of all the studentprotests at Tianmen square in China (1989), secondly the ’shoe-attack’ on George Bush Jr (2008) and lastly the landing on the moon (1969).

Company: The Cape Times
Agency: Lowe Bull, Cape Town
Country: South Africa

Axe, known for its seductive fragrances and packaging, has over the years established itself as one of the leading male grooming brands in the world. The use of this nontraditional media through towels is a technique that needs no words at all.

Company: Axe
Agency: Lowe Mena, Dubai
Country: United Arabic Emirates

This is a print ad to promote the rugby match between the UK and Argentina. The typical Englisch clouds are covering the sun on the flag of Argentina. I Don’t know who won the match eventually?



Company: Ticketmaster.co.uk
Agency: Lowe London, UK
Country: United Kingdom

This advertisement made for Apple’s the Mac Book Air is really subtle. The slogan says “Paper thin”. If you look closely (click on the image to zoom in) at the side of the notebook you see some blood, making people believe the user had a papercut. I have doubts this is an official campaign by Apple.



Company: Apple
Agency: Lowe Mena, Dubai
Country: United Arabic Emirates

Audi used the freezing winters in Canada to promote their Genuine Wheel and Tire Packages. They used the snowmobiles as the profile on the tire. This idea has been used before by Mercedes, only they executed it differently.



Company: Audi
Agency: Lowe Roche, Toronto
Country: Canada

This commercial was made for Medal Paint. At first I did not get their slogan “The right colour matters”. But look closer at the colour of the cat.



Company: Medal Paint
Agency: Lowe Bull JHB
Country: South Africa