Creative Criminals

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Playboy, Argentina searched a way to get more Twitter followers. That’s where Maria Paz Delgado came in, former Miss Buenos Aires and now a TV show hostess in Argentina. During her shows Playboy discovered that there were a lot of tweets. Playboy then challenged fans of her to retweet one of their messages in order to see her naked. Every 15 tweets uncovered one of her pics..
Result; lots of retweets ofcourse!

This creative print advertisement was made for Volvo making people aware that Volvo V70 detect pedestrians crossing the street. Tagline that goes along is: “Detecting pedestrians before you do”.

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel’s content from around the globe.

Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.

Many people couldn’t believe their eyes when walking around in Bryant Park in New York. Today they saw a woman walk around wearing headgear made out of 4 iPads shaped into a cube projecting video playback of each side of her head. Many just sat there with their mouth wide open, until suddenly a guy approaches the girl and touches her ‘face’. This viral launches the Cosmo For Guys magazine app.

This magazine cover is pretty funny. The person in the image appears to be out of shape, but then you notice the logo of Men’s health is upside down. So when you turn the magazine 180 degrees to be able to read the logo, the person is in great shape. A simple idea!

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women. This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them. All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair.

A real fun print campaign was made for Peugeot. You have to smash really hard on the first page, the impact causes a little airbag on the next page to pop out. A great way to illustrate the way an airbag works.

Newsweek established a game between the headline and the “in between the lines”, superficiality and depth, common sense and a critical view, the campaign focuses in showing that Newsweek is different from the other publications because it offers to its readers deep analysis about the main issues of today.

It’s a common sight to see posters of women in an auto shop. The playboy centrefold is usually used for this. But in this print ad Playboy is suggesting their articles can be exciting too. That’s why in this auto shop they put the article on the wall.
Update: After the jump you can see 2 more prints and the showcase of this campaign.