Creative Criminals » Malaysia

Canon: EOS Grip

Bert Callens — Mon, 15 Feb 2010 22:17:20 +0000

This is a simple yet genious print ad, to promote the EOS ProGrip Battery Pack of Canon which is developed by Dentsu, Malaysia. I won’t tell you the clue, just click on the image to find out..
Yet I have this feeling that this isn’t the first time this idea is used.. Anybody knows which advertiser has a similar advertisement?

Company: Canon
Agency: Dentsu, Malaysia
Country: Malaysia

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Arts and Earth: Straw

Rindert Dalstra — Thu, 31 Dec 2009 16:00:50 +0000

Giant drinking straws were place in waterways, streams and rivers around Kuala Lumpur city (Malaysia). A notice board attached to the giant straw calls the public to vote for necessary recycling to reduce water pollution. The campaign was made for Arts and Earth Festival organized by the Global Environment Centre.

Continue polluting, and soon you may not have a choice.

Company: Arts and Earth
Agency: Leo Burnett, Kuala Lumpur
Country: Malaysia

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Regional Environmental Awareness: Swimming pool

Rindert Dalstra — Sun, 27 Dec 2009 20:21:17 +0000

This advertisement was placed in a swimming pool to raise the environmental awareness about the risks of global warming. The city’s skyline is completely immersed in water. The writing on the wall: “Don’t let this be our future. Save our rainforest, stop global warming.”

Company: Regional Environmental Awareness
Agency: Naga DDB
Country: Malaysia

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HP: holes in the wall

Rindert Dalstra — Thu, 17 Dec 2009 22:36:50 +0000

HP uses a creative way to advertise their advanced photo paper. They made people second guess whether they were looking at a fake background or an actual scene. In reality, the only fake thing was the hole printed on HP paper

Company: HP
Agency: Publicis
Country: Malaysia

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Jeep: Two Worlds

Bert Callens — Mon, 14 Dec 2009 17:13:56 +0000

What happens if you breed a Husky with a Dromedary? Or a Capricorn with a Crocodile..
You get a Jeep.

This is a print campaign from 2009 for Jeep called: Two Worlds. It has received several awards. And no wonder; they’ve nailed it just by using simple drawings.
It doesn’t always has to be complex to be good..

Company: Jeep
Agency: BBDO People
Country: Malaysia

Jeep: parking space

Safeguard Antibacterial Soap

Sander Janssen — Fri, 23 Oct 2009 11:23:13 +0000

Whatever it’s touched, you touch.

This ad for antibacterial soap explains in a simple way why you should use this soap. It’s not the idea I like so much, because it’s been done before, but the artwork! You should definitely click on the images, this ad goes into full detail. Next time you pick something up from the ground you should definitely think twice…

Company: Safeguard Antibacterial Soap
Agency: Saatchi & Saatchi, Petaling Jaya
Country: Malaysia

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Tiger Beer: Extreme Armwrestling

Bert Callens — Thu, 01 Oct 2009 10:52:03 +0000

In a beer commercial two things are likely to happen.
Or men behave them as little kids and do stupid stuff, or there is a hottie in the ad.
In the next commercial both things happens..

Company: Tiger Beer
Agency: Saatchi & Satchi Malaysia
Country: Malaysia

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Ikea: Stair-drawers

Sander Janssen — Thu, 25 Jun 2009 08:00:28 +0000

Some time ago Rindert posted a cool example of using stairs for doing a promotion. Coca Cola did a great job on this.

But I believe IKEA has done an even better job. Offcourse it has been done a lot, and it’s not quite original anymore. But still the effect they created is pretty amazing.

Company: IKEA
Agency: LOWE & PARTNERS, Kuala Lumpur
Country: Malaysia

Cannes Lions, the best of the best

Bert Callens — Sun, 24 May 2009 13:03:56 +0000

You probably all know Cannes Lions, it’s one of the biggest International Advertising Festivals. Like the famous film festival of Cannes, Cannes Lions is a global festival for people working in advertising. It is a seven-day festival where the best commercials worldwide are rated by a jury.
This year Cannes Lions is running from 21-27 June.

Creative Criminals is looking forward to this event, because only the best of the best can compete with eachother during this festival. Therefore we decided to share the winning commercials of last year, with our loyal CC-followers.
Every week, untill the Cannes Lions Festival starts, we’ll post a selection of the award-winning campaigns. We already have posted an award-winning commercial of last year: Little Hands from Herringbone.

For this week we posted a commercial from Petronas, one of the biggest oil & gas companies of the world.
It tells the story of Tan Hong Ming, a malaysian kid who is in love with a girl from his school..
Our children are colour blind, shouldn’t we keep them that way..
This ad won gold in the category ‘Comprising film’

Company: Petronas
Agency: Leo Burnett, Kuala Lumpur
Country: Malaysia

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Pantene: Strong haired enveloppe

Rindert Dalstra — Thu, 07 May 2009 19:08:59 +0000

Media establishments received a variety of information on Pantene’s latest products and most recent events in a branded envelope. The string that seals the envelope appears to be coming from the woman’s hair on the flap. To seal or unseal it means putting pressure on the string effectively dramatizing strong hair.

Company: Pantene
Agency: Grey
Country: Malaysia

Pantene: Deaf Girl