Creative Criminals

Ray-Ban, the fashion sunglasses brand, is running “Legends”, an online and print advertising campaign to mark its 75th anniversary. The campaign comprises seven photographs each focusing on a different decade in Ray-Ban’s history. The stories behind each of the images were inspired by real-life tales left on the Ray-Ban website. Each ad carries the message ‘Never Hide’ and aims to show how Ray-Ban wearers stand out from the crowd.

Discover the new Cartier film, a journey between dream and reality.
For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.

Losing weight can be fun if you have a look at this ambient campaign made for Contrex, which is a brand of water. Thank you Elisabeth for the tip.

Repetto is a French ballet shoes company situated on Rue de la Paix near the Opera Garnier in Paris. Since Monday (28/02) they’ve managed to attract thousands of people to their storeby letting them interact with their shopping window. With the technique motion tracking people are able to move the screen and zap through several ballet videos made by Marcel, Paris.