Creative Criminals

On our blog we have never posted a commercial for a cigarette brand. Well actually we did, but it were commercials of the fifties. As many of you know there is a law in many countries that forbids it to promote cigarettes. One of the sectors that has suffered the most out of this law was the Formula 1 Sport. But, imagine: you are a cigarette brand, and you agreed to spend $1 billion sponsoring Formula One racing, what do you do? Be creative!



Ferrari released a couple of days ago the new F1-”Scuderia Marlboro” racecar. On the spot where the logo of Marlboro usually flaunted, a barcode was set. But not just a meaningless barcode, a barcode that ressembled a lot the logo of Marlboro, particularly when it passes by at 200 mph.. This concept is called Subliminal Marketing; a message delivered beneath the human conscious threshold of perception.