This ‘Eyeballs’ commercial made for Vision Express features a synchronized choreographed display of 225 people with eyeballs for heads.

It shows the eyeballs carrying out a variety of moves in perfect synchronization to celebrate the complexity of eyes.

For the spot they used a specially designed cueing system, to ensure the cast who were all 1,75 m (5ft 9) reacted accurately to the highly intricate timings required. After the animation was completed, each of the 225 grid positions were output to a circuit board which then sent individual signals to each performer.



Company: Vision Express
Agency: MCBD, London
Country: United Kingdom

This campaign is not really recent but we still wanted to share this amazing idea.
This is a picture from the Subaru Subaglue campaign, the strapline for this campaign was: ‘It sticks to the road’. Subaru is promoting its car’s symmetrical all-wheel drive, implying the car literally sticks to the road.
To get these cars bolted upside down to the truck they had to remove the engines and transmissions. The result is really amazing, the 3 cars upside down are creating a mirror image from the cars on top. The truck toured through the UK for almost 8 weeks.

Company: Subaru
Agency: MCBD, London
Country: United Kingdom