Creative Criminals

It is rarely seen; cartoon characters playing the lead in a commercial. What’s even more surprising is a comeback of a certain campaign after several years. Well it happened to the brand Tetley, where Gaffer, Sydney and many other characters were the face of the tea manufacturer. After 10 years they’re back, and how..


The admiring thing about this campaign is that Tetley and MCBD decided to not change their characters. No 3D or other special effects, just as it used to be.. The following video shows how they revived and after the jump you can see some of their vintage adverts.
Check out their site as well, it is promising..

This ‘Eyeballs’ commercial made for Vision Express features a synchronized choreographed display of 225 people with eyeballs for heads.

It shows the eyeballs carrying out a variety of moves in perfect synchronization to celebrate the complexity of eyes.

For the spot they used a specially designed cueing system, to ensure the cast who were all 1,75 m (5ft 9) reacted accurately to the highly intricate timings required. After the animation was completed, each of the 225 grid positions were output to a circuit board which then sent individual signals to each performer.

This campaign is not really recent but we still wanted to share this amazing idea.
This is a picture from the Subaru Subaglue campaign, the strapline for this campaign was: ‘It sticks to the road’. Subaru is promoting its car’s symmetrical all-wheel drive, implying the car literally sticks to the road.
To get these cars bolted upside down to the truck they had to remove the engines and transmissions. The result is really amazing, the 3 cars upside down are creating a mirror image from the cars on top. The truck toured through the UK for almost 8 weeks.