Creative Criminals

Cool campaign by Cossette Montréal, Canada for McDonald’s. An egg is shown, painted like it was a hamburger with the tagline “The hunt isn’t over yet”.

This great iPhone app was developed for McDonald’s Australia. You can scan your food and see directly in 3D where the ingredients came from. It seems like a lot of fun.

This billboard looks a bit fake, but it’s definitely a great stunt to promote that McDonald’s is open at night. Really smart play with the logo.

McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ – was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.

To promote the fact that McDonald’s is open all night this unique billboard was created. During the day it’s just a blank, but during the night the letters reflext in your car headlights. Very subtle and very innovative.

Timetable at Warsaw Central Station. It shows waiting time in hamburgers, cokes and fries you manage to eat at McDonald’s before your train leaves. It reckons delays and McDonald’s opening hours. Thank you Mateusz Ksiazek for the tip.

McDonald’s France came up with this terrific idea in Paris. A 5 meter cube was placed in the middle of Paris. People could interact with the cube by taking pictures and uploading them into the program. The result was brought in a funny way where people saw their head onto someone else’s body.

Funny commercial for the new burgers if McDonald’s the McTimber and the McFarmer. In the ad you see both men ridiculiously training hard to compete with eachother..
Which do you prefer?

Not the best spot, however the idea is great. Reminds us of the classic commercial from Pepsi…
Be sure to check it out!

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace the McDonald’s Fries. From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.