Creative Criminals

Mentos came up with a new advertising campaign called ‘Stay Fresh’, which is a global ad campaign that runs on TV, print and outdoor. It shows a situation where a guy suddenly starts talking and acting like his dad.

The new mentos campaign is just hilarious and the illustrations are even better. These are 3 awkward situations that illustrate the slogan of the campaign: “Selfishness without guilt”.

Mentos Cube is a surprising gum shaped as a cube. The ad created by NeogamaBBH shows what happens inside one of these cubes: it’s a surprising world where a different scene takes place at each one of the sides. All scenes are fun, fresh and cool just like the product itself.

Last Wednesday hundreds of jumping balls were thrown out of trucks in Toronto and Vancouver in Canada. Citizens together with promo people were jumping around down town. It was a stunt made for six new flavors of Mentos gum.

Together with this marketing stunt a website was launched called “Make your world go round”. Here you can add messages up to one hundred characters about what you idea is to make the world go rounder. The most creative ideas will be rewarded with 5000 Canadian dollars.

You can follow everything of this stunt on Facebook, Twitter, Youtube and Flickr.