Creative Criminals

Cool commercial by Mercedes-Benz. In the video you see a boy sneaking out of its house while his parents are sleeping. He then marches through the whole city just to reach, the police office…

This is a cool billboard ad from Audi, where it shows 2 rings, equals Marriage (=Ehe), en 4 rings (the logo of Audi) equals Love (=Liebe). But then Mercedes decides to go a step further, by putting its logo to the billboard next to Audi’s one, and saying “Mercedes = Sex”..

Some terrific casting was done for this new Mercedes commercial. Not sure about the ending though, but that doesn’t take away the fact that this is a great ad.

The new commercial for Mercedes-Benz is not only featuring cool cars but also 2 stars from the Formula 1 circuit, Michael Schumacher and Mika Häkkine. Each one his turn is annoyed by the person driving in front of him until they are passed by a beautiful girl, isn’t she famous as well?

This unique spot aired on Emirates in-flight movie screens at exactly the same time as the plane was accelerating down the runway. Passengers could watch the car speed up and experience the G-Force caused by the acceleration. We’re not sure if this stunt really has been done, because normally all electronic devices should be switched off during take off, but the concept is great. The campaign won a Silver Lion in the Film category at the advertising festival in Cannes.

Stickers of the Mercedes SLS AMG, also known as ‘gull wing’, a new edition of the brand’s iconic model, were stuck to windows on shuttle flights, frequently used by the target audience. In addition passengers also received a miniature car.

Mercedes-Benz developed a new braking system that senses danger and increases braking power. They call it ‘BAS PLUS’. To emphasize that braking power can make the difference between life and death they created this funny spot.

At the 2009 Frankfurt Auto Show Mercedes-Benz released the new SLS AMG model. It’s their new supercar with 571 horsepower and a top speed of 300 km/h (180mph). But the real special thing about this car are the Gullwing doors. These doors make the car a real icon. To communicate this special release they created a unique billboard. Just a simple poster placed under a glass cover, but the glass doors are left open in the same style as the Gullwing doors.

The G-Class or G-Wagen, is a SUV made by Mercedes-Benz. It was made in the 70’s for military purpose for the German army, but in the end the cheaper Volkswagen Iltis was chosen to ’serve’ the army.

After a design change to a cross-country vehicle production of the G-Class began in 1979. Since then the G-class is for some people a ‘must-have’ product. Mercedes didn’t made drastic changes to the G-Class and it almost looked the same as thirty years ago.
To celebrate its birthday, Mercedes & Jung von Matt made this impressive ad whith a lot of fireworks.

Mercedes-Benz is introducing ‘Splitvieuw’, navigation and entertainment in one screen. So you can navigate your way home and watch a movie at the same time. The way JVM illustrated this is really cool!