Creative Criminals

Jeep means Off Road, and Off Road means dirty cars. And in Mexico City, a place with 3.5 million vehicles, there’re many with “The Jeep Spirit”, but they don’t know it yet.
So why not leaving them a message?

A woman talking to a friend about her husband hitting her. Not a lot of women can find the courage to talk about this. And it’s exactly what this commercial is trying to point out.

To prove the loading capacity of the Volkswagen Crafter, the brand came up with this cool activation. They set up a giant QR code composed entirely of wooden crates. Once the QR Code was flashed, people saw a video showing that all the crates came out of the Crafter.

A brilliant set of print ads for Save the Children. Apparently 70% of abused children turn into abusive adults themselves. This is illustrated in a very strong way in the three circles below. This is most definitely award winning material.

We all know Axe makes creative advertisements. This time they used Noah’s Ark as an inspiration for the new Axe 2012 in Mexico.

They did this once before, but you have to admit, it doesn’t bore at all. This time they’ve put two giant children next to a road as if they were playing with toy cars.
Check out the video after the jump!

This is the newest TV commercial for WWF. It shows that no mather where or who you are, you are always connected with nature, more then you imagine. That is why you have to support it and make sure animals and plants keep on existing in their habitat.

To collect money for the humanitarian movement Red Cross, the mexican filiation of JWT made a creative guerilla campaign. They changed the toy cars, helicopters and plains standing on the streets, into an ambulance, and “doll”-volunteers carrying a stretcher or giving CPR. The campaign won Bronze on Cannes Lions this year.

Allstate Insurance is the official sponsor of the Mexican soccer team. They created this spot because on June 11th the world championship of soccer is beginning in South Africa. This spot makes perfectly clear summer is on its way, enjoy!

Hot Wheels is a manufacturer of tiny toy cars. In Mexico they made real cars look really tiny by placing an enormous face of a child on bridge for pedestrians. The child is looking at the cars like they are toys.