Creative Criminals

This billboard was made for Orphea4D Protection, a powerful insecticide spray for exteriors. Because the warm season is coming where bugs and insects are starting to annoy everybody they wanted to show that they are the perfect solution. And they’ve couldn’t prove it better than with this billboard.

Sweet revenge from Gionis, a sauces brand. Their print campaign shows a brown sauce-, a ketchup- and a saled cream- bottle spanking peoples’ bottoms. The tagline says “Don’t spank our bottles again”.

Heineken staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know that Heineken has hidden cameras everywhere to give them a nice surprise.

During the Salone Internazionale del Mobile in Milan, Ikea found a nice way to promote their bathrooms. They set up a chemical toilet in but inside there was hidden space, a 20 m2 bathroom completely furnished by IKEA. People that dare to enter were pleasantly surprised and didn’t want to leave afterwards..

These three print advertisement were made for Ikea, promoting their sales up to 40%. Tagline that goes along: “Sales up to 40%. You can get more.”

Is Italy going after Japan for the most strangest commercial? In the following ad, things go unexpected, something no one could preview.. Funny or a bit over the top?
Let us know!

To promote the new collection GLASSING Music Skin among retailers, the brand wants to be presents at MIDO, the most important international optical fair. But there was a small problem: an official stand inside the fair is too expensive. So they found a low budget solution to enter the fair and spread the Glassing’s philosophy..

There are a lot of non-profit campaigns to make people aware that drinking and driving don’t go to well together. But this campaign is by far one of the most creative so far. The ‘Pissalyzer’ is a little black square installed in the urinals. If you pee longer than about 25 seconds (the average, supposedly, if you’ve drunk one pint of beer), a message magically appears in the box recommending that you take a cab home.