Creative Criminals


Mini: Don’t make up and drive

Posted by Bert Callens - Category: Ambient

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Cool stunt by Mini Mexico. A lot of accidents are caused when women are doing their makeup in the car. Mini Mexico wanted to make these women aware that a lack of concentration can be deadly. They placed airbags in toilets where women often do their makeup, that suddenly exploded..


Mini: Driving Dog

Posted by Bert Callens - Category: Media
  • Company: Mini
  • Agency: Unknown
  • Country: New Zealand New Zealand

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Cool campaign from Mini in cooperation with SPCA (Society for the Prevention of Cruelty to Animals), New Zealand. Every year, the SPCA need to find homes for thousands of dogs, who have been abused, abandoned, or just forgotten. To show these dogs are more then animals, Mini and the SPCA set up a training to let dogs drive..
Fake or Real?


Mini: Fan the Flame

Posted by Rindert Dalstra - Category: Online, Outdoor

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Adverting agency TBWA\Agency.com created the social media campaign “Fan the Flame” to promote the recently launched MINI Facebook page in Belgium and Luxemburg.

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.


Mini: Dress-up for Halloween

Posted by Sander Janssen - Category: Ambient
  • Company: Mini
  • Agency: Taxi 2
  • Country: Canada Canada

2 comments

A couple of days ago Rindert posted this print ad for Mini. Today we bring you another Halloween inspired campaign. This one resembles the previous one a little and it’s for Mini as well. People celebrate Halloween by dressing up in costumes, that’s why Mini started to dress up other cars as Mini’s.


Mini: BOO.

Posted by Rindert Dalstra - Category: Print
  • Company: Mini
  • Agency: Unkown
  • Country: Unkown

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On Monday it will be Holloween. This funny print advertisement turns a Mini Cooper into a ghost. We don’t know if this is an official print advertisement but we do like it.


Mini: Become a man-ual

Posted by Bert Callens - Category: TV & Cinema Film

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“You’re maturing. You’re changing. You’re becoming a man-ual. And our task is simple: to lend a helpful right hand to guide you through this initially awkward but ultimately awesome phase of your life.”
To promote manual transmission cars in the US, Mini made a funny video. It is based upon an old “My-body-is-changing” video.

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Mini: Pole Position

Posted by Bert Callens - Category: Outdoor
  • Company: Mini
  • Agency: DraftFCB
  • Country: Switzerland Switzerland

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During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.


Mini: Another day, another adventure

Posted by Bert Callens - Category: TV & Cinema Film

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The car manufacturer Mini has launched a convertible and to put this in the spotlight, they created three commercials. One taking place in Hong Kong, the two others in Rio de Janeiro and Iceland. The tagline is “Another day, another adventure” and all three commercials have their own & strange story. Made by BSUR, Amsterdam.


KIA: Nail-art stop motion

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: KIA
  • Agency: Unknown
  • Country: Worldwide

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For the new KIA Picanto, Kia came up with the world’s first nail-art stop-motion animation film. A micro-nail animation that that celebrates the micro features of the car—with 1,200 bottles of nail polish, two hours of painting per nail, and 25 days and nights to complete all the work.