Creative Criminals

Must have been scary for these people. When a man asked them the way to the train station, he suddenly faints, as well as 50 people around him. Why, well because they have a bad breath.. One of the funniest flashmobs we’ve ever seen, no dancing, just people fainting.

The new mentos campaign is just hilarious and the illustrations are even better. These are 3 awkward situations that illustrate the slogan of the campaign: “Selfishness without guilt”.

The iconic mints of Polo are known throughout the world, the shape of the fresh white mints has become the identity of the brand itself. In December 2009 the entire UK was covered in snow, and they decided to use the shape of the mints and the whiteness of the snow to promote Polo mints. A “Polo snow stamp” was created. When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.
People can argue that placing stamps in snow has been done before in advertising, but the execution of this one is remarkably good.

Mentos Cube is a surprising gum shaped as a cube. The ad created by NeogamaBBH shows what happens inside one of these cubes: it’s a surprising world where a different scene takes place at each one of the sides. All scenes are fun, fresh and cool just like the product itself.

Last Wednesday hundreds of jumping balls were thrown out of trucks in Toronto and Vancouver in Canada. Citizens together with promo people were jumping around down town. It was a stunt made for six new flavors of Mentos gum.

Together with this marketing stunt a website was launched called “Make your world go round”. Here you can add messages up to one hundred characters about what you idea is to make the world go rounder. The most creative ideas will be rewarded with 5000 Canadian dollars.

You can follow everything of this stunt on Facebook, Twitter, Youtube and Flickr.