Creative Criminals

The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the X Games in Los Angeles last weekend.

The past few weeks Hot Wheels is on fire in the world of advertising. This spot proves again the coolness of the brand, connecting the imagination of a child with ‘reality’. The concept of a car doing donuts on a gigantic stool is pretty impressive.