Creative Criminals

The five colourful M&M’S spokescandies were looking for their outspoken brother, Red. Canadians had the chance to win a red smart for two coupé by helping with the search in an online promotion called Find Red created by Proximity Canada in 2010. The search begins on www.findred.ca, where participants can use a version of the Google Maps Street View API to look for three virtual Toronto locations where Red is hidden. Thank you Ken Vanhalle for letting us know we forgot this nice campaign.

M&Ms Space Heroes is a mini website created by advertising agency BBDO Denmark. Once you bookmarked the website in your toolbar, you can go to any website any start shooting up the site and receive points.

Personalised M&Ms are being promoted in the Netherlands through a print campaign displaying a keyboard made out of M&Ms. The campaign, launched in August 2008, invites visitors to the site to send M&Ms as a gift to their friends. The advertisement has the text: “Communication just got Sweeter. Personalise your M&M’s at mymms.nl.