Orange and the Denver-based Factory Labs made 2 nice short videos. It is not a story, nor a commercial for their services. It is just a tribute to the colour orange featuring an irresistible hairy man and some strange orange powder that makes everyone happy.
“The new site has to be experienced rather than explained.”
It is not the first time advertisers claims something like that. But in this case you might want to believe it.
Remember Danny Glover aka Roger Murtaugh?
Together with Mel Gibson (Martin Riggs) they played the dynamic, funny duo in Lethal Weapon.
“I’m too old for this” was one of his most common one liners in the film.
Well, Orange tracked the man up and in this spot, they want to make a new movie with him: “Dial Harder”..
Are they referring to the other action-cop-movie Die hard? I don’t have a clue, but what I do know is that the very end of this spot (message) is pretty simple yet funny..
Posted by Sander Janssen on November 20, 2009 No comments yet
Some time ago I’ve posted an ad for telecomoperator Orange, the title of this ad was: ‘Words’. Publicis Conseil just released a new spot and again it’s really good.
Because I really like these 2 spots I started to digg some archives and found 2 other remarkable spots (you can see them after the jump). The first one has a good resemblance with this one. Why is Orange using the snow/summer theme twice? The second ad called ‘Rewind’ is better, it’s a real feel good spot, it won an award in Cannes in 2008.
Posted by Sander Janssen on October 15, 2009 1 comment
With its September campaign “Words”, Orange is introducing its new generic Internet campaign. The campaign is based on a simple idea: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments.
The way in which words can have several meanings in life has led them to reconsider what we mean by the term “Internet”. The “les mots” campaign uses the idea that with Orange “there is Internet and Internet”.
USA
France
