Creative Criminals

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Playboy: Tweetgrid

Posted by Bert Callens - Category: Online

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Playboy, Argentina searched a way to get more Twitter followers. That’s where Maria Paz Delgado came in, former Miss Buenos Aires and now a TV show hostess in Argentina. During her shows Playboy discovered that there were a lot of tweets. Playboy then challenged fans of her to retweet one of their messages in order to see her naked. Every 15 tweets uncovered one of her pics..
Result; lots of retweets ofcourse!


Tropicana: Fake Sun

Posted by Bert Callens - Category: Outdoor
  • Company: Tropicana
  • Agency: Unknown
  • Country: United Kingdom United Kingdom

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Remarkable stunt from Tropicana. Today at 6.51 a fake sun was lit at Trafalgar Square as part of the Tropicana’s Brighter Mornings campaign. The sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, making the artwork visible from space, so they say.
Click read more to view the making of.


Wonderbra: Ultimate Plunge

Posted by Bert Callens - Category: Ambient, Outdoor
  • Company: Wonderbra
  • Agency: Unknown
  • Country: United Kingdom United Kingdom

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Wonderbra introduced its deepest cleavage bra ever, just in time for the Christmas and New Year parties. The face of this campaign is model Adriana Cernanova, who’s picture is projected onto London’s Battersea Power Station. Now all women are invited to bungee from a giant crane into Cernanova’s plunging cleavage.


Nissan VS Sports Illustrated Model

Posted by Bert Callens - Category: TV & Cinema Film

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With the new edition of sports illustrated coming up, these models have a busy schedule. In the following commercial Nissan compares its new model (Nissan Juke) with Amber, a sports illustrated model. Both are tested on curb appeal, acceleration, agility and aerodynamics.. Check out the (hot!) movies after the jump!


Bad Liebenzell: Interactive Magnifier-Label

Posted by Bert Callens - Category: Ambient

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This ambient campaign is lovely. It is know that by drinking water you won’t gain any weight. Bad Liebenzell, a brand of water and Grabarz & Partner (agency) came up with this terrific eye-catcher. Wherever you bought a bottle of Bad Liebenzell, a model was placed on the label. When the bottle was full, the model seemed fat. But gradually the model became normal when the water was drank..


Repromed: Don’t waste your sperm

Posted by Sander Janssen - Category: Print

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This is a great print campaign for Repomed, Australia’s leading infertility clinic. In the popular men’s magazine FHM they made some pages stick together. When you pulled the sticky pages apart a beautiful girl appeared with the message: ‘Don’t waste your sperm’.