Creative Criminals

On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, the belgian agency Duval Guillaume gave three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that the agency provided more than enough to distract them..

What can you do when a house is so sad it starts weeping and even literally crying? A facelift. Axa, a Belgian bank painted a sad house in the middle of Antwerp. The idea got a lot of free PR and after a couple of days people noticed that the house smiled again. Thanks to the loan given by Axa.