CanadaCool campaign by Cossette Montréal, Canada for McDonald’s. An egg is shown, painted like it was a hamburger with the tagline “The hunt isn’t over yet”.
CanadaX-Fit Saint Laurent, body trainers in Montreal, are using pregnancy-themed print advertisements to challenge pot-bellied men to get into the gym. An ultrasound scan and a pregnancy test reveal not a baby but a beer gut.
CanadaAlzheimer is a disease where over 120.000 Quebecers are suffering from. In the digital age, our memories are increasingly stored on hard drives and mobile devices. With this mobile campaign they want to show people what it is like to live, without any memories..
CanadaMANKIND is a grooming studio for men in Toronto. ‘Suspect Description’ is about a burglary in Sak’s Fine Food Store. When two police follow up the report of the criminals the victim starts to give a detailed and weird analysis of the suspect..